"Close your eyes and quickly, tell me your perception of Africa. Disease ridden? Starving children? Civil wars? Atrocities? That is what you see because that is what you have been repeatedly shown."
Michael Rosenblum gives an insider look at how all forms of media aren't looking out for the viewer, rather pushing their own agenda for a capitalist gain.
To start with, you may this this is some self help book trying to get you to bin every screen in the house. Rather the book's aim is to highlight and educate through stories and statistics from a person who was part of this machine for a long time.
The book is full of personal and historical anecdotes from the creation of radio to Rosenblum's time as a producer for a cable network. Using these stories, and coupled with credible citations, we're not told anything that we already don't know about the media's impact on our life.
This method of storytelling isn't dissimilar to how the networks bid for our attention. Rosenblum actually references what he is doing in the book to deliver this message.
In the last third of the book, the message can become a little confused, especially when it makes the jump from explaining how the media is destroying everything to how to combat this. However Rosenblum always manages to loop his stories to the point he's trying to make.
"Don't watch this..." Is a book if you want a brief history lesson of all forms of media and how they have their own agenda. It may seem that it is against all forms of media, but in the last third of the book, tips and tricks are given to take back control of your own narrative and to not listen to everything you hear. In short, it makes you question everything you hear in the news, and that's a good thing.
I'm not sure about the appeal of the book. There will be people who need to read this, but won't because they are set in their ways, and people who'll read the book to reaffirm their views. That being said, it is a good book and recommended. If Goodreads would do a half star, it would be a 3.5, but I round down.
I was given an advanced digital copy to review (somewhat ironically given the contents of the book). I've not been paid for this and my review is entirely my opinion.