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The First 100 Days of Your Book: Book Marketing for Self-Published Authors

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Today having an excellent book with an great idea isn't enough for success. Over 2,000,000 books published every year, don't expect the crowd to pick up your book and say "it is a masterwork" even if it is.

I swear you won't find any marketing bullshit in this book:
No "social media is the king" crap No "just order a gold marketing package" and problem is solved No "do a giveaway" or "kindle free promotion" and everybody will buy your book


I collected all the working marketing steps for those who want to make an impact with their books. You won't find any of the words "strategy" or "planning" in this book. I'm a practical guy and so I try to keep the bullshit and time-wasting things away from you, but I deeply believe that there are methods that should be shared with the new authors who have limited resources to do marketing.

I'm focusing mainly on KDP authors, since it is the best platform to publish indie books in 2019. You will find small steps (not time-consuming), and some bigger steps in this short book which will be effective in long term. I tried to keep these steps in a linear timeline as it may happen even in real life.

I hope you will enjoy reading this book, and you will find some useful resources and unique tactics that will raise your book out from the crowd.

102 pages, Paperback

First published September 4, 2019

4 people are currently reading
229 people want to read

About the author

Joel Stafford

6 books7 followers

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5 stars
38 (76%)
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2 (4%)
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1 (2%)
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4 (8%)
Displaying 1 - 12 of 12 reviews
Profile Image for Peter Ogara.
1 review1 follower
September 13, 2019
Joel isn't an easy going person, but he is really dedicated for his hobby: "books".
Over the years he told a lot of stories about authors and publishing houses and I was really interested reading his experiences.

Well, overall this book's tone is very personal. He introduces the best of his practical knowledge to the readers, while he keeps the focus on a hypothetical timeline: "The First 100 Days". To be honest it was a great idea to share the concrete marketing steps as it would happen in real life.

I'm also addicted to books so I knew a lot of tactics of Joel, but he shared several unique ones in this book. If you are a first time author this book will definitely help you in the marketing jungle.
Profile Image for M STRADFORD.
10 reviews
September 27, 2019
Great Book Marketing Resource

A quick read that offers practical tips, key lists, and helpful advice on marketing and selling books. I highly recommend it to all writers.
Profile Image for Frank Kelso.
Author 12 books368 followers
September 17, 2019
A easy to follow no-guilt way to promo your newbook with easy to follow steps - 1 a day!

Plain spoken advice and warning about the tricksters out there trying to get money from new authors. Joel gives new authors a roadmap on book promos and hope that new authors have a chance at being able Amazon Best Seller.
Profile Image for Leon Thornton.
Author 3 books5 followers
March 19, 2020
Essential reading for anyone who needs to attain an understanding of how to sell their kdp book on amazon. Some very useful information to put into practice. Down to earth and easy to understand, Joel will guide you through the first 100 days.
37 reviews
December 5, 2019
There is a lot more to successfully publishing a book than I had thought - well, a lot more things we can do to control the process or push it in a positive way.
Joel Stafford details a pretty thoroughly thought out path to publishing and marketing your book, with a strong emphasis on keeping costs as low as possible, and placing energy and money into the most cost effective tools.
Although I felt it could use a bit more of an overview and descriptive game plan (there is a good checklist in the back, though), he lists the activities which should be done at each stage along the journey of the first three and a half months of your young book's life.
I appreciated several things - in addition to providing a game plan, Joel gives comprehensive lists of resources and venues for each step, includes descriptions for the resources and why they should be used, and provides valuation points to use so we can tell if our own results are measuring up to reasonable expectations and if they will be most effective in our own unique cases.
Even though author sites were listed as important, I felt it would have been excellent to give them their own chapter, and go into depth as to why author sites are invaluable, and how we can make them a vital tool to personal success.
All in all, this is a treasure trove of useful links, resources, and the nitty-gritty of self-publishing.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
972 reviews11 followers
December 7, 2019
Well worth reading. This is a very informative book on how to make the best of your passion. It is not only about your abilities to write but especially if you want to self-publish, having some control or contribution towards marketing your book isn't as simple as it may sound. The book gives some great insights as to what avenues you might take and also how to go about it. Very good for those who are not naturally versed in the ins-and-outs of social media.
I found it helpful and therefore recommend the book to all who feel they might need to learn about the post-book-writing stages.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for Bjorn Nabben.
3 reviews5 followers
September 17, 2019
New practical approach in book marketing

The author uses really simple direct language, it feels like sitting in front of you. He introduces a step plan to the reader how to promote his or her book. He includes both paid and free opportunities, so you can work on marketing based on your budget. But most importantly, Joel shares his personal opinion of the methods he introduces.

The book is up to date, and gives a great insight into book publishing.
Profile Image for Peter Gray.
Author 4 books10 followers
September 19, 2020
Have you ever read a book so wonderful that you can't put it down? This is the experience I have felt with Joel Stafford's "The First 100 Days of Your Book." It has provided me with a world of insight into the publishing world. As an independent writer, this book has been an absolute lifesaver for me. I would highly recommend it to anyone that is interested in self-publishing and marketing their book for the first time.
Profile Image for Pat Eroh.
2,618 reviews32 followers
December 7, 2019
This contains information, some new and some I already knew. This is great information for everyone because everyone has different levels of experience. I highly recommend this to those who are publishing a book.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for Jamie Bee.
Author 1 book122 followers
December 9, 2019
Little Sense of Structure or Whys

As I am both a writer and an editor to other writers, I was interested in the topic of this book as soon as I saw it at one of my favorite book review sites. I’m always looking to glean more insights and knowledge in what can be a very difficult topic. Unfortunately, I found this book to be somewhat problematic. Let me tell you why.

First, there was no introduction to the book whatsoever. The author provided no ideas about his rationale for what he includes in this book nor did he give an overall sense of structure. I think introductions really help set up reader expectations and provide a bird's-eye view of what the reader will learn, as well as give a glimpse into why the author chose to write a particular book in a certain way. Instead, this book just starts out with his tips about what to do on various days during book marketing. The title is a little misleading. He actually goes into some tips about what to do starting four months before launch day as well as three months after.

Having worked with my own books and those of other writers, I can say that I do not agree with the timing of some suggestions or sometimes with the suggestions themselves. Some of what he states is counterintuitive, and I don’t think would work for any author, let alone a new one. I would have liked to see some explanations for the tips and suggestions given. What is the why behind them? What purpose do they serve in a greater marketing plan? It wasn’t always obvious why certain things were needed and other ideas not needed. I also didn’t like that he didn’t define terms that would most likely be unknown to authors (especially new ones). For instance, he mentions SEO very early on but doesn’t say what it is or even say what the initialism stands for. There may be some nuggets in this book, but I think it is too light on the details to be of much value to a new author. There are other books on marketing that would probably be more helpful.

I received a free copy of this book, but that did not affect my review.
Displaying 1 - 12 of 12 reviews

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