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Be Less Zombie: Transform Your Business Through Innovation, Digitization, and Forward Thinking
Learn to fight off 'zombification' in your organisation and ensure growth and relevance in the digital age
Many companies fall victim to the 'zombie' mindset - lack of effective marketing, low organisational morale, a dwindling customer base, inadequate financials and accounting systems, stagnant growth - the list goes on. The harsh reality is that many zombie companies ultimately run out of customers and shut their doors for good. To break free from this mindset, companies need to employ a practical, systematic approach that encompasses all of the elements necessary to bring them back to the land of the living. Be Less Zombie is an engaging behind-the-scenes guide that helps organisations expel the zombie factor and proceed forward in a positive, productive direction.
Filled with practical tools and real-life stories, this valuable resource provides business-tested guidance for building agile, innovative teams and organisations. Author Elvin Turner has coached hundreds of innovation programmes that break the zombie spell and inject new life into organisations worldwide. Uniquely, this book focuses on each of the vital elements - strategy, innovation, culture and business model - that combine to produce the cure for 'zombification' and propel growth. Mixing tongue-in-cheek observations and seasoned leadership advice, this book:
Provides a roadmap for leading transformation in an organisation Includes interviews with senior leaders of global corporations such as Sony Music and Universal Strengthens strategic forward thinking in the global business environment Addresses new and emerging digital trends such as AI, machine learning, blockchain and disruptive start-ups Helps every team member become an agent of change Executives, managers and team members of any organisation, ranging from the hottest start-up to the most-established corporation, will find Be Less Zombie essential reading.
Many companies fall victim to the 'zombie' mindset - lack of effective marketing, low organisational morale, a dwindling customer base, inadequate financials and accounting systems, stagnant growth - the list goes on. The harsh reality is that many zombie companies ultimately run out of customers and shut their doors for good. To break free from this mindset, companies need to employ a practical, systematic approach that encompasses all of the elements necessary to bring them back to the land of the living. Be Less Zombie is an engaging behind-the-scenes guide that helps organisations expel the zombie factor and proceed forward in a positive, productive direction.
Filled with practical tools and real-life stories, this valuable resource provides business-tested guidance for building agile, innovative teams and organisations. Author Elvin Turner has coached hundreds of innovation programmes that break the zombie spell and inject new life into organisations worldwide. Uniquely, this book focuses on each of the vital elements - strategy, innovation, culture and business model - that combine to produce the cure for 'zombification' and propel growth. Mixing tongue-in-cheek observations and seasoned leadership advice, this book:
Provides a roadmap for leading transformation in an organisation Includes interviews with senior leaders of global corporations such as Sony Music and Universal Strengthens strategic forward thinking in the global business environment Addresses new and emerging digital trends such as AI, machine learning, blockchain and disruptive start-ups Helps every team member become an agent of change Executives, managers and team members of any organisation, ranging from the hottest start-up to the most-established corporation, will find Be Less Zombie essential reading.
- GenresLeadershipBusiness
430 pages, Paperback
Published March 2, 2020
31 people are currently reading
143 people want to read
About the author
Elvin Turner
2 books3 followersElvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools.
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Displaying 1 - 5 of 5 reviews
January 13, 2021
The innovation framework is a great start to create an innovation strategy. The book also covers the what works and what doesn’t based on Elvin’s coaching and personal experience. There is a free online courses offered by the author. I’m given it 4 star because some parts lost the focus and can be more concise and well structured.
July 10, 2020
I read a lot of books on Innovation and this one is very generous, in that Elvin Turner gives away his solutions to build an innovation framework within an organisation.
Turner brings the reader on a journey through the challenges of aligning Innovation strategy with financial goals and then creating a culture for Innovation to occur.
Beautifully illustrated and written in an accessible style, I highy recommened it.
Merged review:
I read a lot of books on Innovation and this one is very generous, in that Elvin Turner gives away his solutions to build an innovation framework within an organisation.
Turner brings the reader on a journey through the challenges of aligning Innovation strategy with financial goals and then creating a culture for Innovation to occur.
Beautifully illustrated and written in an accessible style, I highy recommened it.
Turner brings the reader on a journey through the challenges of aligning Innovation strategy with financial goals and then creating a culture for Innovation to occur.
Beautifully illustrated and written in an accessible style, I highy recommened it.
Merged review:
I read a lot of books on Innovation and this one is very generous, in that Elvin Turner gives away his solutions to build an innovation framework within an organisation.
Turner brings the reader on a journey through the challenges of aligning Innovation strategy with financial goals and then creating a culture for Innovation to occur.
Beautifully illustrated and written in an accessible style, I highy recommened it.
July 10, 2020
I read a lot of books on Innovation and this one is very generous, in that Elvin Turner gives away his solutions to build an innovation framework within an organisation.
Turner brings the reader on a journey through the challenges of aligning Innovation strategy with financial goals and then creating a culture for Innovation to occur.
Beautifully illustrated and written in an accessible style, I highy recommened it.
Turner brings the reader on a journey through the challenges of aligning Innovation strategy with financial goals and then creating a culture for Innovation to occur.
Beautifully illustrated and written in an accessible style, I highy recommened it.
January 25, 2021
An invaluable read if you are looking to ensure innovation is taken seriously throughout your business and that your teams aren't paralysed by thinking they aren't/can't be innovative. It cuts through the mystery that can surround 'innovation' and gives practical advice on how 'innovation' can help propel your business forward and help you stand out from the crowd. Highly recommended.
October 10, 2020
Combines several innovation frameworks but loses focus
A good book for someone wanting an overview without reading the primary sources. However, the book goes on too long and loses shape in the final third.
A good book for someone wanting an overview without reading the primary sources. However, the book goes on too long and loses shape in the final third.
Displaying 1 - 5 of 5 reviews