Engaging your Community through Active Strategic Marketing

by Terry Kendrick

Now more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing. Whether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.

Genres: Nonfiction

224 pages, Paperback

Published May 27, 2021

Reviews

[Bernadette]

Engaging Your Community Through Active Strategic Marketing is a librarians guide to community engagement. Kendrick discuss tips and strategies that increase marketing and awareness in community activity for the public.