Typography Now: The Next Wave

by Rick Poyner

First published in 1991 to wide acclaim, Typography The Next Wave rapidly established itself as the one indispensable guide to new experimental typography. Now available in paperback, this is the ground-breaking international survey that plotted the changing landscape of letter forms - from anti-professionalism of Edward Fella to the neo-modernist rigour of 8VO, from Zuzana Licko's Emigre fonts to Barry Deck's type for an imperfect world, from the extraordinary, deconstructed telephone book to seminal projects from Cranbrook Academy of Art. A lucid introduction by design critic Rick Poynor, editor of Eye Magazine, traces the origins of next wave Typography, whether digital or hand-made, and explains the thinking that gives it shape.

Genres: Design, Art Design

223 pages, Paperback

First published December 1, 1991

Reviews

[Tina · Rating 4 out of 5]

This is a typical graphic designers look book: many examples of great designs, practically no words or explanations.
It is not the kind of book I am reading nowadays, but when I was a student I loved them as a source of inspiration.
I used to Love that Book back then, it felt so uptodate on a visual level.
Now it is a sign of its time, it will be interesting to see the works when even more years have passed.

[Natty Peterkin · Rating 4 out of 5]

A beautifully experimental book of type-centred design from the turn of the century. It perfectly captures a certain moment in design history that I'm a big fan of, before the recent move toward conservatism that came along with austerity, the recession, a big increase in right wing politics etc. It's actually a little sad looking back at how much more optimistic and daring the zeitgeist seemed to be just 20 years ago, but also I'd recommend this to anyone who wants to draw on that empowered energy to inspire their own creative work.

[Anthony Lawrie · Rating 4 out of 5]

Sounds boring doesn't it! Well, it is unless your into this kind of thing and being an ex-graphic designer I dig it. It helped through Uni anyway!