Color Management for Logos: A Comprehensive Guide for Graphic Designers

by John Drew, Sarah Meyer

A one-stop color resource for all logo designers. The Color Management series contains many practical formulas and systems for using and managing color in all areas of design. Each book looks closely at the aesthetic and applied use of color for specific purposes in this case logo design, which is unanimously credited as being the most commonly requested commercial design. To be successful in the field of logo design, designers need the skills and knowledge to create simple, bold graphics that will promote a particular company or cause, and provoke a desired response. Color Management for Logos has two unique selling it focuses specifically on color in logos, and it covers both theoretical and practical design considerations. Every aspect of color for logos is covered, from issues of impact and legibility, to emotional responses to color, prepress requirements, and technical considerations. Not only is this a source of design inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logo designs. This book shows how to work within budgetary constraints, create the right feel for an identity, and create logos that work with a number of different color palettes. It shows how different color combinations can change the emphasis of a logo design by displaying the same logo in a range of color ways and arming designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design.

Genres: Design, Art

220 pages, Hardcover

First published August 1, 2005

Reviews

[Erika Mulvenna · Rating 2 out of 5]

A difficult book to read, both visually distracting and unorganized ideas and facts. Each page is divided with the top two thirds providing the bulk of the information and the bottom third filled with notes and supporting information. It's difficult to know what to focus on with this busy, overcrowded layout.

[Linda · Rating 3 out of 5]

This book is for professional designers and artists. It is not for casual readers on the subject. It offers a technical overview of how color works in print and digital environments. Since I'm a casual reader who wanted to learn more about use of color for diy home decorating and hobbies, it wasn't for me.

[Jayme · Rating 2 out of 5]

I thought this book would provide practical approaches to color management in a Prepress setting (color profiles, different printing techniques and what to expect) but it was very disorganized and difficult to follow. Lots of lovely images though...

I certainly wouldn't recommend it unless you're totally infatuated with every minute aspect of color, in a completely disorganized way. LoL Perhaps I completely missed the point of this class, but it wasn't what I expected, nor what I'd hoped it would be and I'm taking it out on this textbook. Sorry.

[Mike]

Not recommended as a book for color theory as it applies to designers in general because this book seems to cover color theory as it applies to printing and the processes of a printing press and it does it in a crazily disorganized way. But the pictures are cool :O)

Yay, though. It was a library book.

[panji_ijnap · Rating 3 out of 5]

dari segi pewarnaa emang keren. tapi sayang banget ga diajarin sifat-sifat bentuk/garis.

[Madi · Rating 3 out of 5]

Very interesting presentation of color theory and how it is adapted for marketing purposes.