easyJet Rising: How easyJet changed the way we fly

by Tony Anderson

A no holds barred account of how a two aircraft Luton based start-up took on the aviation establishment, painted the UK orange and opened up the skies of Europe for a generation. Providing unique insider insights into the tricks, tips and traps of low-cost airlines, the author pulls no punches in this highly entertaining account of how arch rival British Airways and the UK's travel agents were swept away by an orange tsunami called easyJet.

"Britain’s most outstanding transport business success in the past quarter-century? No contest: easyJet. And Tony Anderson, who was employee number three, tells a engrossing and entertaining story of audacity and (mis-) adventure while transforming the skies of Europe" - Simon Calder, Senior Travel Editor, The Independent

Genres: History

230 pages, Kindle Edition

Published November 2, 2019

Reviews

[Mathieu Leboeuf · Rating 4 out of 5]

Quite interesting tonsee how Easyjet made its place in the LCC market with Ryanair going bigger and further. Hard to follow sometimes with a lost of flashback but very good end as of where the airlines is today (2020)

[Frazer Rogers · Rating 4 out of 5]

An enjoyable read, I would have preferred it to be written chronologically, but the notion that deterministic, passionate, out of the box thinking can lead to success resonates with me, and the story of easyJet certainly fits within this bucket.

[Artur Araripe · Rating 5 out of 5]

At first, I thought it would be a book about the intricacies of creating an airline, lots of business jargon and stuff, as it's usually the rule of thumb when it comes to airline related books. To my surprise, it focused a lot more on the marketing side of things, which is fantastic, given I'm a marketing guy myself. It's a real page turner, with a bunch of funny situations and also lots and lots of useful marketing tips and tricks. Now I know what to do (and what not to do) if I ever find myself on the verge of founding an airline.
It's highly consistent from the very first chapter to the last. The only thing that I could possibly consider as a negative (although not much of a negative point anyway, just an observation) is the fact that the chapters are not linear, which can be slightly confusing. But it definitely doesn't take away from the fact that it's an awesome book in every way. I could go as far as saying that even if you are not an aviation guy, it might interest you. The documented challenge of starting from scratch with just 3 workers and making it work somehow and becoming one of the biggest airlines in the world within a few years is definitely worth reading. It's not something that happens often. Many have tried and failed. It's a tough business, and they did it. Thrilling, to say the very least!
Somehow, the history of an airline can not only keep you focused from page one to page 230, but also make you laugh lots. It's funny as heck and I didn't expect that. A masterpiece.
I liked easyJet before reading this book. Now, I like it even more.

[Mr Brendan Crossey · Rating 5 out of 5]

Straight forward telling of a remarkable story

Tony’s writing is easy to read and tells the story of how a small startup based in Luton overcame the Goliath that was British Airways and gave us cheap holidays.

[Roberto Almeida · Rating 5 out of 5]

Inspirational story specially if you are a big fan of Stelios and EasyJet

[Adam Phelps · Rating 5 out of 5]

Great read

A fantastic read from start to finish. Very interesting to read about Easyjet and there beginning. An eye opener into the world of low cost flying.

[George Nugent · Rating 5 out of 5]

A very interesting insight into easyJet and it's early days. The book gets the balance between the good and the bad spot on.