Management Control Systems: Text and Cases

by Subhash Sharma

396 pages, Paperback

First published January 1, 1988

About the author

Subhash Sharma received his PhD from the University of Texas at Austin in
1978. He is a Professor of Marketing and Charles W. Coker Sr. Distinguished
Foundation Fellow in the Moore School of Business at the University of South
Carolina. His research interests include research methods, structural equation
modeling, pricing, customer relationship management, and e-commerce. He
has published numerous articles in leading academic journals such as the
Journal of Marketing, Journal of Marketing Research, Marketing Science,
Management Science, and Journal of Retailing. He has also authored Applied
Multivariate Techniques (1996). He reviews for a number of journals and is on
the editorial reviews boards of the Journal of Marketing, Journal of Marketing
Research, and Journal of Retailing.