Offers practical advice for all areas of concern to the small business student, such as business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.
I used the first half (chapter 1 to 9) of this book in my Entrepreneurship I course and was going to use the last half in Entrepreneurship II course. Apparently, they changed the textbook to use, so I don't need to read/use this textbook anymore. I may read the last half when I have more time. The textbook covered basic of how to start/prepare a small business. Some parts seemed very fundamental, and some parts seemed somewhat useful. It may depend on what kind of background the reader already has.