Visual Intelligence: Perception, Image, and Manipulation in Visual Communication

by Ann Marie Seward Barry

Communications scholar Barry explains how people process images; how images function in relation to our innermost beings; and how they form the psychological fabric of our political, social, and economic environment. She shows how we use visual logic to derive meaning from images, and critically examines the power of images in art, television, film, literature, advertising, and politics. Lightly illustrated. Annotation c. by Book News, Inc., Portland, Or.

Genres: Design

424 pages, Hardcover

First published January 1, 1997

Reviews

[T · Rating 3 out of 5]

I needed a nice re read to break my reading deprivation and I definitely didn’t play it safe, at all. I can assure you, once you’ve read this, your attention to detail will feel like it’s had 10 cups of coffee. I went to an exhibition at the Saatchi Gallery and found myself spending more time with pictures. Noticing details I probably would’ve overlooked before. I now spend less time on my phone during commutes and people watch, trying to learn about a persons day. Warning: if you’re reading this and end up staring at people or things too long, I am not responsible for the consequences. This book is ideal for anyone trying to sharpen their observational skills and not just for creatives. If you want to learn to love the small details then big this up and change your life

[Juan-Carlos Duran · Rating 5 out of 5]

If you study communications or media this book is filled with useful information. Although it was released in 1997 and technology has changed, the theoretical principles still apply.