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Ernest and Julio: Our Story
Two brothers who created one of the world's largest and most productive wineries detail their turbulent early lives and their struggle from poverty and tragedy to wealth and success
- GenresBiography
358 pages, Hardcover
First published October 25, 1994
24 people want to read
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Displaying 1 - 7 of 7 reviews
November 11, 2018
The other side of trademark disputes, family alliances, wine. Huge, sustained vertical drive really interesting.
November 27, 2016
"Don't go public. If you already are, go the leveraged buyout route.
"Hire good people.
"Never be satisfied.
"Strive for perfection.
"Don't plan too far ahead.
"Develop a sense of urgency.
"Work like hell.
"Be lucky." (Ernest & Julio Gallo, Ernest & Julio: Our Story, Page 336-337)
An autobiography of billionaires Ernest & Julio Gallo. Have you ever heard of Gallo wine? I actually didn't, so I went out and bought a bottle. I was hooked, now I only buy Gallo most of the time. It has a great taste and I can see why these brothers did well in the wine business.
They start off by relating the story of growing up on a farm. Their father was a farmer of grapes and started a small winery. His father shot their mother and then killed himself. In a murder suicide. The farm then passed on to the children. The brothers knew very little about wine making and they relate a story of going to the public library and finding some material on making wine. They used these instructions to start their first wine business.
The book talks about selling, distribution, retailers, making a good tasting wine. It covers management, sales and growing the business.
Both brothers focused on the wine business passionately. They talk about their trials and successes throughout this book.
"Hire good people.
"Never be satisfied.
"Strive for perfection.
"Don't plan too far ahead.
"Develop a sense of urgency.
"Work like hell.
"Be lucky." (Ernest & Julio Gallo, Ernest & Julio: Our Story, Page 336-337)
An autobiography of billionaires Ernest & Julio Gallo. Have you ever heard of Gallo wine? I actually didn't, so I went out and bought a bottle. I was hooked, now I only buy Gallo most of the time. It has a great taste and I can see why these brothers did well in the wine business.
They start off by relating the story of growing up on a farm. Their father was a farmer of grapes and started a small winery. His father shot their mother and then killed himself. In a murder suicide. The farm then passed on to the children. The brothers knew very little about wine making and they relate a story of going to the public library and finding some material on making wine. They used these instructions to start their first wine business.
The book talks about selling, distribution, retailers, making a good tasting wine. It covers management, sales and growing the business.
Both brothers focused on the wine business passionately. They talk about their trials and successes throughout this book.
January 14, 2015
I had no idea Morning Glory vines are so loathed by farmers, and for good reason. This is not just the story of one business, but also of how wine itself became a mainstream drink in America. Many will be shocked to discover that wine wasn't something non-Italian-descent adults drank just a couple of generations ago.
August 19, 2017
This is one of the best business biograhpies you will ever read. Ernest and Julio Gallo came up from nothing to create the greatest company in American Wine. Everyone in the business world can learn something from these two men.
April 28, 2014
The brothers Ernest & Julio Gallo alternate chapters in this fascinating memoir of growing up on a California grape farm, launching their own wine-making business, E&J Gallo Winery, and building that business into what is now the nation's largest maker and seller of quality wines.
August 30, 2013
Non-fiction. Interesting story of how the 2 brothers taught themselves how to make wine and rose from "rags to riches". Very "Italian" men!
March 1, 2009
followup to the unauthorized book about the Gallos, which is unkind. This is their story.
Displaying 1 - 7 of 7 reviews