Essentials of Entrepreneurship and Small Business Management

by Thomas W. Zimmerer, Norman M. Scarborough

A streamlined version of the authors' best-selling EFFECTIVE SMALL BUSINESS MANAGEMENT 5/E, this 15- chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. For anyone interested in Small Business Management and Entrepreneurship.

Genres: Business, Reference, School, Entrepreneurship, Management, Business Strategy

608 pages, Paperback

First published July 1, 1997

Reviews

[Patti K]

I read this for a class on forming a small business. It's an excellent resource. The layout is pretty easy to read and for a textbook, it wasn't bad. I liked that there were often 'entrepreneurial profiles' throughout each chapter and section, typically very relevant to the topic at hand. The chapter is both summarized at the beginning and end - the beginning gives you what you WILL be learning from the chapter (and should retain) and the end summarizes with more detailed blurbs and even questions.

Overall, a great book. The professor noted that he hoped we would keep the book; I know I will.

[Jon Chin]

It's extremely useful and well-written.

[Lory Marshall]

I actually enjoyed this one :-)

[Hunny]

A good book to read

[Zarul Affendi]

dwee

[Yu Sandar]

small business is important

[Ali]

hjgyghnm

[Awais]

good

[Amanda Hall]

Well written, really easy reading for a text book and very helpful in terms of business terminology and application of the concepts.

[Phillip]

well written and helpful book that helps entrepreneurs how to mantain or grow their businesses, also inspires aspiring entrepreneurs and equip them with vast knowledge on how to run busisnesses

[Muhammad Musa]

,n,n,m,mnm,nn,mnm,nm,

[Fredrick Kibuli]

none

[CRISTINA PEREGRINO]

es un buen libro