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Shine Bright
Everyone wants to be an entrepreneur. But is that the only way that you can make an impact? What if you could do things that entrepreneurs do, but within the ambit of a job? Shine Bright chronicles these inspiring journeys, which are equal parts arduous and equal parts fulfilling. You are not ‘stuck’ in a job—you too can be an agent of change. An intrapreneur.
Includes chapters on:
R. Mukundan, Tata Chemicals
Manu Jain, Xiaomi, India
Vineet Gautam, Bestseller India (Vero Moda, Jack & Jones)
Amitabh Kant, NITI Aayog
Pawan Goenka, Mahindra Auto
Nitin Paranjpe, Unilever
Harsh Bhanwala, NABARD
Chitra Gupta, Principal, Zeenat Mahal Sarvodaya Kanya Vidyalaya No. 2
289 pages, Kindle Edition
First published May 1, 2019
34 people are currently reading
123 people want to read
About the author
Rashmi Bansal
47 books534 followersRashmi Bansal is a writer, entrepreneur and youth expert.She is the author of two bestselling books on entrepreneurship. ‘Stay Hungry Stay Foolish’ features the stories of 25 MBAs who left lucrative jobs to follow the rough road of entrepreneurship. The book created a new record in Indian publishing by selling over 300,000 copies and has been translated into 8 languages.
Rashmi’s second book, ‘Connect the Dots’ focuses on non-MBA entrepreneurs. It has also been a bestseller, selling over 100,000 copies.
Her third book ‘I Have a Dream’, on social entrepreneurs, is releasing in May 2011.
Rashmi is co-founder and editor of JAM (Just Another Magazine), India’s leading youth magazine. She writes extensively on youth, careers and entrepreneurship on her popular blog: Youth Curry.
Rashmi is a columnist on popular Indian news portal Rediff.com. She has been Consulting Editor with Businessworld magazine and Bloomberg UTV, where she hosted India’s first interactive show on careers.
Rashmi is a consultant for international youth research agencies such as The Futures Company (a division of WPP, London ) and Flamingo Research (Singapore ).A guest lecturer at various business schools of repute including IIM Ahmedabad, IIM Bangalore, ISB, S P Jain among others, Rashmi mentors numerous students and young entrepreneurs. She also conducts motivational talks and youth insight seminars for corporates.
Rashmi’s second book, ‘Connect the Dots’ focuses on non-MBA entrepreneurs. It has also been a bestseller, selling over 100,000 copies.
Her third book ‘I Have a Dream’, on social entrepreneurs, is releasing in May 2011.
Rashmi is co-founder and editor of JAM (Just Another Magazine), India’s leading youth magazine. She writes extensively on youth, careers and entrepreneurship on her popular blog: Youth Curry.
Rashmi is a columnist on popular Indian news portal Rediff.com. She has been Consulting Editor with Businessworld magazine and Bloomberg UTV, where she hosted India’s first interactive show on careers.
Rashmi is a consultant for international youth research agencies such as The Futures Company (a division of WPP, London ) and Flamingo Research (Singapore ).A guest lecturer at various business schools of repute including IIM Ahmedabad, IIM Bangalore, ISB, S P Jain among others, Rashmi mentors numerous students and young entrepreneurs. She also conducts motivational talks and youth insight seminars for corporates.
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Displaying 1 - 24 of 24 reviews
July 11, 2019
There are few authors who are not writing books just for the sake of their interest or earning royalty but their will to spread motivation and leadership among the old and new generations is something which is doing a very great job for the nation and the world. These authors are equivalent to renowned teachers. One such author whose books I always look forward is Rashmi Bansal since I read her first one- Stay Hungry Stay Foolish. I am just done reading her latest release named “Shine Bright” published by Westland Publishers. The cover page of the book is very distinct as even though the title of the book contains words like “Shine” and “Bright”, the theme of the cover page is dark black with a shining diamond in between.
The book is not about the entrepreneurs who are leading a start-up or a Corporate brand, generally, about whom Rashmi writes, but, about intrapreneurs- the one who is an employee by designation but a CEO by the stature of the work they have done for their organization. I liked this concept and with the stories that Rashmi has selected for the book to share with us are different from each other and inspires you like anything. I, being in the managerial side of things in my organization, could feel how I can change the world around me without considering that it’s my CEO, Director or MD’s job.
The book is divided into three different segments with story of two-three intrapreneurs in each segment:- Srishti- stories where the intrapreneurs are such that they are no less than co-Creators, Drishti- where the Organization was old and stable and then comes an intrapreneur who show the people how the change and transform can be brought and the last segment, Sewa- the intrapreneurs from Governmental departments where bringing any kind of change individually is considered impossible.
I liked the kind of personalities that Rashmi Bansal has considered in the book known-unknown but belonging to leading Corporates/Organizations who discovered their own potential with time and did something which led to the Introduction of new product/vertical in the company or in a case or two- launch of a new company in the country itself. I will talk about the personalities who motivated me through this book- Pawan Goenka- how he with multiple challenges including his cancer-stricken wife ended up giving Mahindra Auto a success like Scorpio, even the small piece on how his wife, Mamta Goenka, fought against cancer is mind-blowing; Manu Jain- how he from being an Entrepreneur shifted to being an intrapreneur in a company which didn’t even have an imprint in India and now, Xiaomi, is leading Smartphone sales in India; Vineet Gautam- how he kept on changing his jobs and interests to finally landing up in a space through which his brands are our favorites now- Vero Moda, Jacks & Jones etc.; the formula of A>>R defined by Nitin Paranjpe through which he was able to open 5,00,000 outlets of HUL within an year when the organization generally did 10-15,000 per year. His service to Taj staff post 26/11 is another great piece in the book; Chitra Gupta- The last chapter is about her and what a way to end the book- so emotional and inspiring, how she being just a normal teacher ended up being some phenomena is- well, I am speechless now.
Rashmi Bansal uses very easy language to narrate these stories to us. I liked how she keeps the format static for all the stories. Her writing style is quite perfect for biographies and even through these small stories of 40-50 pages on each personality, she manages to engage her readers. Her narration is so perfect that it feels we are listening to a fiction story and sometimes it’s only in the end when you realize this was a true account. I liked the words directly from these personalities’ mouth in the end of each short biography. It was great knowing their advice to the young managers like me.
Now talking about the drawback, yes, the book has One- author has talked majorly about the work done by these personalities and not how these personalities prepared for it, their schedule or what they believe in etc. Major part in the book goes in explaining the success of the brand that they worked for rather than the small stuffs that we like reading about these personalities. Except this one thing, the book is a masterpiece and something that needs to be read about everyone getting into the world of job and corporate and who are already working and believe that nothing can be changed until Top Management asks for. I give this book 4.75* out of 5. Yes, indeed recommended!
Thanks.
ABHILASH RUHELA
The book is not about the entrepreneurs who are leading a start-up or a Corporate brand, generally, about whom Rashmi writes, but, about intrapreneurs- the one who is an employee by designation but a CEO by the stature of the work they have done for their organization. I liked this concept and with the stories that Rashmi has selected for the book to share with us are different from each other and inspires you like anything. I, being in the managerial side of things in my organization, could feel how I can change the world around me without considering that it’s my CEO, Director or MD’s job.
The book is divided into three different segments with story of two-three intrapreneurs in each segment:- Srishti- stories where the intrapreneurs are such that they are no less than co-Creators, Drishti- where the Organization was old and stable and then comes an intrapreneur who show the people how the change and transform can be brought and the last segment, Sewa- the intrapreneurs from Governmental departments where bringing any kind of change individually is considered impossible.
I liked the kind of personalities that Rashmi Bansal has considered in the book known-unknown but belonging to leading Corporates/Organizations who discovered their own potential with time and did something which led to the Introduction of new product/vertical in the company or in a case or two- launch of a new company in the country itself. I will talk about the personalities who motivated me through this book- Pawan Goenka- how he with multiple challenges including his cancer-stricken wife ended up giving Mahindra Auto a success like Scorpio, even the small piece on how his wife, Mamta Goenka, fought against cancer is mind-blowing; Manu Jain- how he from being an Entrepreneur shifted to being an intrapreneur in a company which didn’t even have an imprint in India and now, Xiaomi, is leading Smartphone sales in India; Vineet Gautam- how he kept on changing his jobs and interests to finally landing up in a space through which his brands are our favorites now- Vero Moda, Jacks & Jones etc.; the formula of A>>R defined by Nitin Paranjpe through which he was able to open 5,00,000 outlets of HUL within an year when the organization generally did 10-15,000 per year. His service to Taj staff post 26/11 is another great piece in the book; Chitra Gupta- The last chapter is about her and what a way to end the book- so emotional and inspiring, how she being just a normal teacher ended up being some phenomena is- well, I am speechless now.
Rashmi Bansal uses very easy language to narrate these stories to us. I liked how she keeps the format static for all the stories. Her writing style is quite perfect for biographies and even through these small stories of 40-50 pages on each personality, she manages to engage her readers. Her narration is so perfect that it feels we are listening to a fiction story and sometimes it’s only in the end when you realize this was a true account. I liked the words directly from these personalities’ mouth in the end of each short biography. It was great knowing their advice to the young managers like me.
Now talking about the drawback, yes, the book has One- author has talked majorly about the work done by these personalities and not how these personalities prepared for it, their schedule or what they believe in etc. Major part in the book goes in explaining the success of the brand that they worked for rather than the small stuffs that we like reading about these personalities. Except this one thing, the book is a masterpiece and something that needs to be read about everyone getting into the world of job and corporate and who are already working and believe that nothing can be changed until Top Management asks for. I give this book 4.75* out of 5. Yes, indeed recommended!
Thanks.
ABHILASH RUHELA
September 30, 2020
Shine bright by Rashmi Bansal is about eight Indian intrapreneurs- their journey, about how their passion for their work, the will to go beyond designation and paychecks, their initiative to be problem solvers created an impact. The advice to young managers sections are straight to the point and lot of key lessons. The quotes at the end of each story are interesting too. My favourite intrapreneurs stories among these are- Pawan Goenka (the man behind Mahindra Scorpio), Amitabh Kant (CEO of NITI Aayog, an IAS officer, who contributed to "Kerala- God's Own Country" and "Incredible India" campaigns) and Chitra Gupta (a teacher and principal, who transformed a low-performing government school into a high performing one and also as a model used for government schools). Especially the last intrapreneur story in the book, Chitra Gupta's simple journey, makes a strong point that it is possible to make a change in this world, wherever one is!
April 4, 2020
A must read product
May 8, 2021
Another shining pearl in the string.
Short of words for expressing my love and gratitude for your writing. I have read probably most of your books. Stay hungry stay foolish, connect the dots, take me home, God's own kitchen..... list goes on and on. Your writings is a string of shining pearls. All interconnected reiterating hopes, dreams and inspiration. or calling your writings as a tasbih through which soul chants for doing good Karma would be more appropriate. Your writings, for sure, have inspired many baby steps taht are running full marathon now. Inspiring people to do good, by way of your writings is your destiny, Rashmi mam.
And these marvel tales of intrapreneurs are indeed awesome. I am writing this review in mid of this book.It is because of impact of powerful tales, that I have started looking many of ventures mentioned in your books with a different perspective altogether. Be it being associated with Akshaypatra, or newly earned respect for Mahindra, for Mr Amitabh Kant, Ms Jasuben Shilpi. so many characters from yoir book keep on coming to my mind while writing this review.
A great book, reiterating the lesson, You can always make a change if you strongly believe about it, irrespective of your position and hurdles faced.
Wish more power to you, Rashmi mam.
Short of words for expressing my love and gratitude for your writing. I have read probably most of your books. Stay hungry stay foolish, connect the dots, take me home, God's own kitchen..... list goes on and on. Your writings is a string of shining pearls. All interconnected reiterating hopes, dreams and inspiration. or calling your writings as a tasbih through which soul chants for doing good Karma would be more appropriate. Your writings, for sure, have inspired many baby steps taht are running full marathon now. Inspiring people to do good, by way of your writings is your destiny, Rashmi mam.
And these marvel tales of intrapreneurs are indeed awesome. I am writing this review in mid of this book.It is because of impact of powerful tales, that I have started looking many of ventures mentioned in your books with a different perspective altogether. Be it being associated with Akshaypatra, or newly earned respect for Mahindra, for Mr Amitabh Kant, Ms Jasuben Shilpi. so many characters from yoir book keep on coming to my mind while writing this review.
A great book, reiterating the lesson, You can always make a change if you strongly believe about it, irrespective of your position and hurdles faced.
Wish more power to you, Rashmi mam.
October 15, 2021
After reading a lot of fiction, this is my first nonfiction book in the last 2 years. It's so refreshing to read something that is so motivating. Especially I love the "Vineet Gaitam's". For me, that is something I loved a lot. The way he took risks and gave his 100% in more than 4-5 fields that are not even close to each other is something that again makes my belief strong, that degree is not something which is essential to work in that field it is your way of working and dedication that makes you different from others. I totally love that story.
Rest all stories are also inspiring. The story of making Scorpio, The rise of tata chemical. I guess these stories make you believe that w=if you believe in something even though that look risky, Should give it try and life is not about settling down in 30's it's about whether you are in the '40s or '50s, if you believe that is something you could pull off, you should go for this.
I guess I am gonna read more of Bansal's book.
Rest all stories are also inspiring. The story of making Scorpio, The rise of tata chemical. I guess these stories make you believe that w=if you believe in something even though that look risky, Should give it try and life is not about settling down in 30's it's about whether you are in the '40s or '50s, if you believe that is something you could pull off, you should go for this.
I guess I am gonna read more of Bansal's book.
July 21, 2019
Creating a difference in Life of Million
It's a nice read, as usual, Rashmi picks some strong stories every time which involve a lot of learning for us. This time she picked 8 stories of contemporary Indians. The book is not about entrepreneur but more about people who make a huge difference in the company/society because they are the torchbearer of success of the company/vision or mission and made a lot of difference because of their strategy, which ultimately took them as well as the company/organization to new & defining heights.
The main Pick for the stories were:
1.) Pawan Goenka
2.) Manu Jain
3.) Vineet Gautam
4.) Nitin Paranjpe
5.) R Mukundan
6.) Harsh Bhanwala
7.) Amitabh Kant
8.) Chitra Gupta.
I personally liked stories of Vineet Gautam, Manu Jain & Chitra Gupta
NB - Must one time read
It's a nice read, as usual, Rashmi picks some strong stories every time which involve a lot of learning for us. This time she picked 8 stories of contemporary Indians. The book is not about entrepreneur but more about people who make a huge difference in the company/society because they are the torchbearer of success of the company/vision or mission and made a lot of difference because of their strategy, which ultimately took them as well as the company/organization to new & defining heights.
The main Pick for the stories were:
1.) Pawan Goenka
2.) Manu Jain
3.) Vineet Gautam
4.) Nitin Paranjpe
5.) R Mukundan
6.) Harsh Bhanwala
7.) Amitabh Kant
8.) Chitra Gupta.
I personally liked stories of Vineet Gautam, Manu Jain & Chitra Gupta
NB - Must one time read
August 6, 2019
Well, the author always leaves me teary-eyed with her Hindi comments midway through the plots.
The book deals with unconventional people who aren't in the startup ecospace, rather they are in public service departments and have achieved huge leaps in their career and made an impact.
Not the best book for motivating you but surely a great read if you like to understand that things are done and great people exist in not only startups but also in government organizations or publicly held companies (even if they are just less than 1% of the pool they make a great impact).
The book deals with unconventional people who aren't in the startup ecospace, rather they are in public service departments and have achieved huge leaps in their career and made an impact.
Not the best book for motivating you but surely a great read if you like to understand that things are done and great people exist in not only startups but also in government organizations or publicly held companies (even if they are just less than 1% of the pool they make a great impact).
November 24, 2019
This book by Rashmi Bansal had quite a few pros. The main standout for me was that it spoke about intrapreneurs. There are many books about successful entrepreneurs but very few about this league of people. The character selection was good, it covered people from different industries. Pawan Goenka, Chitra Gupta, Amitabh Kant and Nitin Parajpe were my favorite stories. I loved the Advice for Young Managers sections, they were crisp and to the point with a lot of takeaways. However i am not a big fan of her writing style and it only targeted at Indian Readers.
April 12, 2023
Good for beginners in reading non-fiction. Although the individuals in the book definitely have inspiring life stories, the author has rushed through as many details as she could. Facts are stated for the sake of giving details without leading to a solid character development. I personally didn't like the excessive switch between Hindi and English. If necessary, the book could have been written in either or both languages but separately.
July 8, 2019
Shine bright is about leaders who have worked in established companies and setup up new lines of business like an entrepreneur. Rashmi has done a lot of research and every e leader in the book comes across as a genuine achiever. I would recommend people to read this book if not for anything else but the kind of work ok a protagonist have done
March 31, 2020
One of the best books around showing how we can create startup enviro-execution and results within large corps/PSUs and impact massive results. Some great personalities and how they could impact most difficult of roles otherwise dismissed as most mundane. Best book to be on shelf for all business minded/execution bend of mind ppl !!
June 23, 2019
The story of Nitin Pranjpe is interesting. But the book in all other cases delves more into operational aspects in job of the personalities mentioned. It should have more concentrated on the personality aspects
August 26, 2022
A good read. Most of the stories are inspiring. There's something for everyone to read. It sometimes feels that the stories are rushed but it doesn't hinder the overall reading experience. Will surely read more books of the author.
August 25, 2019
Inspiring stories, summarised well.
March 8, 2020
Strong stories as usual! Always a relaxing breezy read.
March 27, 2020
I am always inclined towards Ms Bansal’s books this one took time but thanks to lockdown I read it post around a year ago purchased.
April 27, 2020
Well written book. Gives an in-depth knowledge of the working of Managers (Intrapreneurs) who handle large corporations.
April 28, 2020
Best as always by Rashmi Bansal
Big fan of her writing. The way story of individual and their organization narrated so wisely is inspiring one for me.
Big fan of her writing. The way story of individual and their organization narrated so wisely is inspiring one for me.
February 4, 2021
Not a typical self help book...!!!
Really interesting and informative!
Manu Jain's story is a must read...
Really interesting and informative!
Manu Jain's story is a must read...
February 11, 2021
Very inspiring
It is wonderful to read another of Rashmi's books.
Always feels down to earth and straight from the horse's mouth.
It is wonderful to read another of Rashmi's books.
Always feels down to earth and straight from the horse's mouth.
April 18, 2021
A book where you find people who have done things which entrepreneurs do even when they are busy in their jobs just like everyone else.
May 29, 2021
Good read for budding entrepreneur s
March 26, 2022
It's a great book to get inspiration from multiple successful intrapreneurs. I personally loved the story of Mr. Amitabh Kant.
March 25, 2025
Inspiring anecdotes!
Displaying 1 - 24 of 24 reviews