Television Culture provides a comprehensive introduction to television studies. Fiske examines both the economic and cultural aspects of television, and investigates it in terms of both theory and text-based criticism. Fiske introduces the main arguments from current British, American, Australian, and French scholarship in a style accessible to the student, providing an integrated study of approaches to the medium.
John Fiske (born 1939) is a media scholar who has taught around the world. He was a Professor of Communication Arts at the University of Wisconsin–Madison. His areas of interest include cultural studies, popular culture, media semiotics and television studies. He is the author of eight books, including Power Plays, Power Works (1993), Understanding Popular Culture (1989), Reading the Popular (1989), and the influential Television Culture (1987). Fiske also acts as a media critic, examining how cultural meaning is created in American society, and how debates over issues such as race are handled in different media. In May 2008, Fiske received an Honorary Degree from the University of Antwerp.