Contemporary Business: 1997 Edition

by Louis E. Boone, David L. Kurtz

Boone and Kurtz's Contemporary Business continues to be the premier introduction to business text and package, edition after edition. With each new edition, this best-selling author team builds and improves upon their past innovations, creating the most technologically advanced, student friendly, instructor supported text available. Contemporary Business 10th Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow-and the Boone and Kurtz Web site complements the textbook with additional resources. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.

Genres: Business, Textbooks, Nonfiction

636 pages, Paperback

First published January 1, 1979

Reviews

[Nate Weis · Rating 2 out of 5]

Used in my business class. *Yawn*.

[João Zampoli · Rating 4 out of 5]

So many great Canadian market examples and cases. Great business introduction textbook!

[Booklist54321 · Rating 2 out of 5]

Sold in my school bookstore, this deceptively packaged book wasn't what I bargained for. Upon opening the packaging, an ensemble of loose paper fluttered in all directions. It appeared the authors, publishers, and manufacturers decided that the student could foot the extra cost of a three ring binder to hold the groupings of thin, weak paper that consisted of the text book. What's worse, is the author appeared to rudely allude to the rip off within the text as an out of context parallel topic.

Aside from the worst business process I've ever heard of in cheaply manufacturing an expensive book, the text described all of the overall concepts that anyone could think to add to the Business category. Industries, human resources, sales, finances, teamwork, management, marketing, and more are shortly covered in chapters with relevant examples, descriptions, and definitions.

[Greg · Rating 2 out of 5]

This is a lame text, suitable only for 17 year olds. No business textbook should trouble itself with questions of business etiquette and how to do a resume. It is essentially a comprehensive review of business vocabulary and basic principles. The most annoying thing about it appears that the publisher or authors were getting kickbacks from the companies profiled, since the profiles read more like commercials.

[Sarah · Rating 2 out of 5]

Readable in a very loose way. Feels like it was sponsored by the companies discussed (Walmart is an example of ethical practices and environmental stewardship, REALLY??). Only put me to sleep a handful of times, which is saying tSomething for textbooks,

[Mari · Rating 3 out of 5]

Too expensive
What's up with the 100 page appendix
Lose leaf is a rip off (I have the hardcover)

Marketing chapter was a real struggle
great examples
awesome Sidney Crosby references
nice intro to business

[Darlene Roszkowski · Rating 1 out of 5]

Ugh.

[Live It · Rating 5 out of 5]

This is a well explained book that doesn't cover subjects in depth, but it gives an overall understanding of various business areas.

[Latisha Harrison]

Nice

[Rose · Rating 3 out of 5]

Perfectly suited for learning about business practices in the United States. Very little had changed between editions.