Jump to ratings and reviews
Rate this book

Nelson's Brand

Rate this book
Can he get past betrayal?

Allison Hathoway's life was about healing. And she was good at it. Or had been good at it until the tragedy in South America. Now she couldn't even fix herself. She didn't know how to go on, didn't know what to do, or who to be.

She had that in common with Gene Nelson. After the rancher found out the truth about his father, he'd realized his whole life was a lie. He'd gone a little wild, and saw no reason not to give in to his every desire. And the minute he saw Allison, he wanted her. But underneath their explosive passion, Allison and Gene found comfort in each other's wounded souls. And a chance to start over.

216 pages, Mass Market Paperback

First published December 1, 1990

134 people are currently reading
281 people want to read

About the author

Diana Palmer

1,039 books3,097 followers
Librarian Note: There is more than one author in the GoodReads database with this name.

Diana Palmer is a pseudonym for author Susan Kyle.

(1)romance author
Susan Eloise Spaeth was born on 11 December 1946 in Cuthbert, Georgia, USA. She was the eldest daughter of Maggie Eloise Cliatt, a nurse and also journalist, and William Olin Spaeth, a college professor. Her mother was part of the women's liberation movement many years before it became fashionable. Her best friends are her mother and her sister, Dannis Spaeth (Cole), who now has two daughters, Amanda Belle Hofstetter and Maggie and lives in Utah. Susan grew up reading Zane Grey and fell in love with cowboys. Susan is a former newspaper reporter, with sixteen years experience on both daily and weekly newspapers. Since 1972, she has been married to James Kyle and have since settled down in Cornelia, Georgia, where she started to write romance novels. Susan and her husband have one son, Blayne Edward, born in 1980.

She began selling romances in 1979 as Diana Palmer. She also used the pseudonyms Diana Blayne and Katy Currie, and her married name: Susan Kyle. Now, she has over 40 million copies of her books in print, which have been translated and published around the world. She is listed in numerous publications, including Contemporary Authors by Gale Research, Inc., Twentieth Century Romance and Historical Writers by St. James Press, The Writers Directory by St. James Press, the International Who's Who of Authors and Writers by Meirose Press, Ltd., and Love's Leading Ladies by Kathryn Falk. Her awards include seven Waldenbooks national sales awards, four B. Dalton national sales awards, two Bookrak national sales awards, a Lifetime Achievement Award for series storytelling from Romantic Times, several Affaire de Coeur awards, and two regional RWA awards.

Inspired by her husband, who quit a blue-collar manufacturing job to return to school and get his diploma in computer programming, Susan herself went back to college as a day student at the age of 45. In 1995, she graduated summa cum laude from Piedmont College, Demorest, GA, with a major in history and a double minor in archaeology and Spanish. She was named to two honor societies (the Torch Club and Alpha Chi), and was named to the National Dean's List. In addition to her writing projects, she is currently working on her master's degree in history at California State University. She hopes to specialize in Native American studies. She is a member of the Native American Rights Fund, the American Museum of Natural History, the National Cattlemen's Association, the Archaeological Institute of Amenca, the Planetary Society, The Georgia Conservancy, the Georgia Sheriff's Association, and numerous conservation and charitable organizations. Her hobbies include gardening, archaeology, anthropology, iguanas, astronomy and music.

In 1998, her husband retired from his own computer business and now pursues skeet shooting medals in local, state, national and international competition. They love riding around and looking at the countryside, watching sci-fi on TV and at the movies, just talking and eating out.

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
435 (44%)
4 stars
293 (30%)
3 stars
179 (18%)
2 stars
46 (4%)
1 star
14 (1%)
Displaying 1 - 30 of 34 reviews
Profile Image for Wendy,  Lady Evelyn Quince.
357 reviews222 followers
June 8, 2021
Nelson's Brand was my first and, so far, only foray into Diana Palmer's little corner of Romancelandia. Palmer has got a bit of a reputation in the genre as an author of ultra-macho, hairy-chested heroes and virginal, too-stupid-to-live heroines.

I read this one back when I subscribed to the Silhouette Desire line. They used to run a Man of the Month theme and Nelson's Brand was that month's pick (January 1991). I recall never being too impressed with the Desire editors' choices, and Nelson's Brand was one of those books that failed to impress. The Desire staff really dropped the ball by not picking Lass Small's Four Dollars and Fifty-One Cents over this one.

Allison Hathoway is new in town. She's got a tragic back story where her missionary parents were killed in South America. Her friend, Winnie, treats her with kid-gloves as, if she's so delicate she might break at the slightest touch.

Gene Nelson is Winnie's fiance's brother. Gene and his brother, Dwight, run their family ranch together, although lately, Gene hasn't been tending much to his responsibilities. He's been drowning his sorrows in drink and women. Although now deceased, the man Gene thought was his father all his life, turned out not to be his biological parent at all.

Gene is supposed to be an independent, "I go my own way" kind of man. Not so much an "alpha" male, but a "lone wolf" or I guess what's called "sigma" male in some circles (I recently found out I've been erroneously referring to this type as "gamma" which is a whole 'nother kind of guy). Sigmas are men who are traditionally "macho" but shun groups and hierarchal responsibilities. Whatever he was supposed to be, Gene came off as... I wouldn't call him whiny, perhaps emo is more accurate. He was an emo cowboy, a sad, pathetic case, always moping about his woes.

I suppose one can say he found some solace in Allison's purity, but it just came off as phony "dwama".

Allison is inexplicably drawn to Gene, seeing something in him. Maybe it's his furry chest, cool green eyes, or his ridiculously large...cowboy hat.

Every time these two get together someone tries to separate them. It got a little silly, reminding me of the Seinfeld episode where George acts like a bad boy and dates one of Elaine's employees, and Elaine desperately tries to keep them apart, because George is a "bad seed:"

https://www.youtube.com/watch?v=lDLLP...

More than anything, this book was dull. Desires are short books maxing out at 188 to 189 pages, and for me, this just went on forever. I understood Gene was hurting, Allison was hurting, and they found comfort in each other despite everybody trying to keep them apart. Good for them, but unfortunate for me, who had to experience their boring romance vicariously.

I keep hearing about how crazy-fun Diana Palmer books are. To my misfortune Nelson's Brand was not one of them. Oh, well, Palmer has written over 160 romances. There's bound to be a better book out there.

2 stars
Profile Image for Jenny.
3,160 reviews558 followers
June 1, 2016
Sweet and sexy love story. Hero was hot and heroine your typical innocent DP heroine who is seduced by the sexy alpha hero. Love scenes were passionate and steamy for a DP book.
Profile Image for Karla.
1,454 reviews367 followers
July 8, 2016
3.5 stars
Profile Image for Aayesha.
337 reviews119 followers
June 2, 2016
*review to come, exams getting in the way*

The lame-ness is getting on my nerves.

Also, not one of DP's best books.

I think I'm just not in a DP mood nowadays xD
Profile Image for Aou .
2,044 reviews215 followers
April 9, 2020
I prefer reading virgin heroines but hypocrisy of H annoyed the hell out of me. 🙄
Profile Image for Simona.
180 reviews70 followers
October 13, 2020
It was a decent read mostly salvaged by the passion and the corny DP-ness in the last few chapters. The h was adorably naive and innocent, the H was hot, alpha and just a bit bitter. Though once again Ms Palmer doesn't quite get their age right for their behavior. The plot and misunderstanding between them was pretty trivial and thus there wasn't much drama in the book.

Profile Image for Mtve41.
660 reviews23 followers
Read
November 4, 2022
What was this. I can even hear the H’s high and mighty opinion of himself in my dreams. I’d have liked him to be called anything but Gene. I tried and tried but this was one of those DP’s that were really hard to get into.

Also why does the whole town have to advise the h against the H; how he was being a grizzly bear and would destroy anyone who tried to get close to him. Sometimes DP’s unoriginality is insufferable.
Profile Image for Lu Bielefeld .
4,304 reviews639 followers
June 11, 2021
3 ⭐⭐⭐ - OK decent reads
======================
S
P
O
I
L
E
R
.
.
.

He also had a pretty formidable reputation locally with women and he didn’t usually turn down blatant invitations.

Frequently on a Friday night, he drove up to Billings for a little entertainment.

She wasn’t really pretty, but she had a glow about her.

He looked like a cowboy she’d seen in a movie once, tall and lean and lithe, with wide shoulders and narrow hips and long, powerful legs.

“Gene’s gone from bad to worse in the past few months. Women, liquor, fights. He threw a punch at our mechanic and fired him this morning.”

“Dale’s been calling again,” she said irritably. “She seems to have the idea that she’s engaged to you.” “I don’t marry one-night stands,” he said with deliberate cruelty.

His tastes run to those brassy, experienced women he meets at rodeos. But Allison seemed to captivate him.

He didn’t understand his fierce attraction to her, even if she did look good enough to eat tonight.

He sighed heavily as he watched her. It had been a while since he’d had a woman. His body ached for sensual oblivion, for something to ease the emotional pain he’d been through.

His gaze slid over her curiously, lingering on the thrust of her breasts under the low neckline.

Nine years his junior. Not much difference in years, and at her age, she couldn’t possibly be innocent.

“You know how Gene is with women.” “I don’t think you do,” Dwight said. “Jessie isn’t even his type. He likes sophisticated, worldly women.”

Allison was almost trembling by now. Gene felt stirred himself. It had been a while between women.

He nodded. “I won’t rush you,” he said. “But I won’t wait a great deal longer, either. It’s been too long for me.”

“You know that, don’t you? I enjoy being with you, and physically, we burn each other up. But I won’t lie and promise you happy ever after. I’m a confirmed bachelor.”

The sooner he got her out of his system physically, the sooner he could get back to normal and deal with his worst problems.

He’d failed her all the way around. He accepted the knowledge with shame and a kind of helpless pleasure as his eyes slid down to her breasts, still hard-tipped because he hadn’t satisfied her.

It had never been like that, he thought bitterly; it had never been so urgent that he couldn’t wait for his partner.
Profile Image for *CJ*.
5,098 reviews626 followers
November 21, 2017
“Nelson’s Brand” is the story of Nelson and Olivia.

A different type of Diana Palmer book, this one has the typical innocent heroine- jaded hero mixed in with a hero having a playboy lifestyle, both recovering from recent traumas and yes, actually doing it!

There are funny quips, hairy chests, mild angst and actual sexy lovemaking.

I actually really liked the story- the leads were archaic but really sweet, and the secondary characters likable.

Wonderful read.

Safe

4.5/5
Profile Image for amanda s..
3,115 reviews95 followers
October 7, 2013
Well, I didn't realize that I already own this book for almost a year. LOL.

Not exactly my favorite though, mostly because Dane's kind of asshole. But then again it's Diana Palmer. Still enjoyed it. :)
Profile Image for Paisley.
467 reviews2 followers
November 9, 2011
This is one of my favorite Diana Palmer stories. I have read pretty much everything she has written for the past 30 years and a few of them are favorites - this is one of them. Maybe it's the nostalgia for me - as I read it a long time ago and during a time of my life when this sort of mindless entertainment was crucial for my sanity. I still love this story all these years later. I think I have read it at least a dozen times over the past decades.
Anyway, I love cowboy stories, and I love them with a little spice (or a lot of spice) to them. This one is mildly spicy, lots of sweet and a good entertaining read.
Profile Image for Bea Tea.
1,195 reviews
August 12, 2024
Gene Nelson gives off the duel energy of a dirty uncle and a boring old dad. When he's not at the local dive bar picking up loose women he's dragging his dates around dull museums, or storming out of the movies because there is a sex scene in a film

Gene is also a terrible lover, not only does he utterly fail to get the heroine off during their first time, we are later told he's in and out of the 'love shack' within ten minutes. Pathetic.

He's also a man who likes to throw a post sex tantrum, and broods endlessly over his insignificant problems whilst the quiet, stoic heroine had a few scant weeks before been gunned down along with her parents by a firing squad in war torn Central America. She says at one point she doesn't like whiners, but for some reason is mesmerized by a boring, complaining, pathetic turd of a man Gene Nelson.
Profile Image for Elizabeth.
2,350 reviews28 followers
April 29, 2018
Allison & Gene

Both Allison and Gene are recovering from different traumas when they meet. The H is the typical womanizer and the h a inexperienced virgin. But this book is a sweet and sexy love story with a Hot alpha male and a typical sweet virginal h. I really like Allison because she can see and understand the pain tha Gene is carrying with him. And a love his shock when he realizes he seduced a innocent missionary. The love scenes were so tender but passionate and steamy. Highly recommended
Profile Image for Sheila.
3,375 reviews58 followers
August 29, 2020
Allison comes to visit her friend Winnie after the deaths of Allison's parents in Central America. She keeps her secrets while getting Gene, Winnie's soon-to-be brother-in-law, to open up. He has a reputation as a love'em and leave'em kind of guy but he's different with Allison and he does not know why.

I enjoyed this story. I like that both Allison's and Gene's thoughts are given. I liked both of them and there are, of course, villains that are hateful but it is their villainy that bring Allison and Gene together.

Diana Palmer is one of my favorite authors. This was a good one.
689 reviews1 follower
April 22, 2020
Nelson's Brand

Having been adopted by his 'father' at the age of four, you would think that he would have been told that he was not in truth a Nelson. Oops to his adopted father on that one. He was loved and raised as the heir apparent until the old man passed them everything changed. Into this debacle came a missionary miss with scars of her own. Would they be able to heal each other or not.
Profile Image for Tiss.
235 reviews4 followers
October 17, 2024
Secrets, everyone has them.

Diana Palmer books never disappoint.
Gene has learned of some family secrets and he's upset.
Allison Came for relaxation and also has secrets that are very hard to share.
A romance that heats up fast. For secrets to Love. Another amazing book by Diana.
2,838 reviews20 followers
February 12, 2022
Review of Nelson's Brand

I absolutely loved this book and I will definitely recommend this book to anyone who loves romance novels. She is an amazing writer.
Profile Image for Leyns.
3,054 reviews
November 3, 2023
Hmm

I don’t think that this book has aged well. The heroine is so naive. And her occupation… really?? I don’t think this book is for general audiences nowadays.
Profile Image for Katherine Pierce.
504 reviews2 followers
March 14, 2024
From the beginning the book is interesting and it is so until the very end.
72 reviews3 followers
March 10, 2017
The book was very good. I had difficulty putting it down! I highly recommend this author!
Profile Image for CANDEN333.
399 reviews1 follower
August 25, 2024
So apparently if you yell out, “I want a son!” while reaching the mountain peak ( you know the one, wink) that’s how you get your partner pregnant! Who knew!?
Seriously it was a cheesy book but also a good book. And a hot book! Definitely worth the read!
This entire review has been hidden because of spoilers.
Profile Image for Missy.
918 reviews20 followers
August 18, 2016
A sweet read.

One of my favorites Diana Palmer books. A little disappointed with the bookcover shown, this was an amazing SD cover with a hunky Gene on front showcasing his beautiful eyes. Can't believe a belt is better than his gorgeous eyes!

Allison has survived a very traumtic event but still manages to be sweet and caring. She trying to heal and at the same time hide from the press. While sitting in a bar with her BFF she happens to notice a hunky cowboy with the most amazing eyes. But she sees beyond the beauty of his eyes to the torment he is hiding and she wants to help.

Feeling betrayed, Gene has been going through hell and giving it. He spots the pretty Allison in the bar and thinks he has found a new bed partner. But there is just something about her that is different from those other women. When she is nice to him, he retinks that thought and goes in for the kill.

Both are harboring some secrets that are heartbreaking but hers will make him rethink his lifestyle and what he wants out of life.

There is a lot of emotion and tension throughout this book so you really get a good feel for both Gene and Allison. The author provided some beautiful scenery and interesting historic tidbits. A wonderful read full of that DP magic.
Profile Image for Bekah.
81 reviews4 followers
March 29, 2012
As far as romance novels go, this one is pretty good, and steamy! Both halves of our couple (Gene and Allison) have tragedy and heartache in their past. Gene received a troubling surprise about his parentage, and Allison survived life-threatening violence in South America. Their mutual attraction provided comfort and healing for both.

The Wyoming landscape and history add a nice dimension to an otherwise predictable story. Gene is a womanizing rancher, and Allison is a virginal missionary- the contrast makes them an unlikely pair, and also characterizes most books of this sort.

My biggest disappointment with Nelson's Brand is that Allison's back story is not very developed. She experienced true pain and loss, which could have really fed her character if delved into more deeply.

In my opinion, worth the time if you enjoy love stories with lots of sex!
Profile Image for Pam H.
588 reviews6 followers
March 18, 2015
Allison has come to Pryor because she has no where else to go. her parents are dead and she is being chased by the media. She goes to her childhood best friends to recover only to discover Gene, who is brother to her friends fiancé. She is mesmerized by him and even though she's been warned off - she cant stay away.

Gene has been chasing skirts so long - he is shocked by his reaction to Allie. She comes off as worldly yet she embarrasses easily and seems innocent. he's still so caught up in his anger finding out from his father's will that things are not always as they seem.


3,545 reviews38 followers
February 12, 2015
Gene Nelson is a cowboy who is used to loving and leaving.
Allison is the daughter of missionaries and definitely doesn't have the skills to withstand the amorous advances when Gene focuses on her.

Delightful resolution is ahead!
1 review
February 8, 2013
This was the worst book Diana Palmer has written in my opinion. I am very picky reader and I like the hate turn to love plot in romantic books.
3 reviews
April 2, 2013
I liked this book but I do like Diana palmer books. It is what I expected from her books.
Displaying 1 - 30 of 34 reviews

Can't find what you're looking for?

Get help and learn more about the design.