Based around the author's 7C's model (Client, Clarify, Create, Change, Confirm, Continue, Close), this book takes the reader through each stage, from understanding the client's need, through to successful assignment completion and developing new business out of that success. With the help of the crib notes on the pull-out back pocket guide, the 7C's model will show you how to improve your professionalism, and deliver clear and demonstrable results to clients, bringing them back for more.
Can be a little dry but overall a very useful book. Solid overview of consulting that is a great read for any young professional starting out but suitable for all levels of the profession. It is really 80% of a psychology book though, and less of a how to manual.
This book belongs to a category of books I read in desperation when I would have considered anything, even consulting, to break the bond. Who writes books that classifies anything into seven's? Who publishes them? Who actually reads them? Lent by Roland, who has broken his bond.
Seven C's substitutes frameworks and generalizations for insight, the result of too broad a scope ("Consulting") and a lack of personal narrative voice. Consuming 100 pages was a joyless chore with limited specific takeaway value.