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The New Luxury: Defining the Aspirational in the Age of Hype
21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion’s transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define “New Luxury,“ a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn’t just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.
320 pages, Hardcover
Published October 1, 2019
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May 28, 2022
Both an educational journey and a coffee table book! The images are just as compelling as the text.
This book really describes the shift that’s been happening in aspirational in conjunction with how life has changed in the lat 30 years with the rise of the internet, social media, rap & other music styles—i.e. This is not your mother’s or your grandmother’s Chanel—it’s about being in the know as a way of participating in aspirational consumption—with everything from sneakerheads, to traditional luxury brands partnering with music artists ,etc.
Hard to boil it down to a nutshell—but it you’re interested in how fashion and pop culture have continued to merge (and produce their own offspring) in the internet age—then this is your book.
On a practical note, the book is split into three parts:
— The World of New Luxury (essays)
— The New Luxury Creators (set of interviews)
—The New Luxury Labels (a catalog of specific brands with descriptions of how they are attempting to stay relevant).
Photography is beautiful and engaging throughout. And if you’re looking fir Karl Lagerfeld—he’a in here, too! (Esp see pg 135 onwards).
This is a museum-quality book (that may collect dust on your coffee table for years, lol)
This book really describes the shift that’s been happening in aspirational in conjunction with how life has changed in the lat 30 years with the rise of the internet, social media, rap & other music styles—i.e. This is not your mother’s or your grandmother’s Chanel—it’s about being in the know as a way of participating in aspirational consumption—with everything from sneakerheads, to traditional luxury brands partnering with music artists ,etc.
Hard to boil it down to a nutshell—but it you’re interested in how fashion and pop culture have continued to merge (and produce their own offspring) in the internet age—then this is your book.
On a practical note, the book is split into three parts:
— The World of New Luxury (essays)
— The New Luxury Creators (set of interviews)
—The New Luxury Labels (a catalog of specific brands with descriptions of how they are attempting to stay relevant).
Photography is beautiful and engaging throughout. And if you’re looking fir Karl Lagerfeld—he’a in here, too! (Esp see pg 135 onwards).
This is a museum-quality book (that may collect dust on your coffee table for years, lol)
Displaying 1 of 1 review