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Analyzing Social Media Networks with NodeXL: Insights from a Connected World
Analyzing Social Media Networks with Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
- GenresTechnology
248 pages, Paperback
First published August 27, 2010
15 people are currently reading
79 people want to read
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Displaying 1 - 7 of 7 reviews
March 1, 2011
The scrappy little Excel plugin, NodeXL, has amazing potential for measuring and visualizing all kinds of digital networks. My marketing media class took it for a test run, and this book was an able guide, featuring cookbook-style instruction and lots of pretty pictures.
The first section, which gives obvious explanations of every type of every digital network imaginable, is only helpful if you're 85 years old or have been living off the grid for the past 10 years. The sections on applying NodeXL were quite relevant, though, especially in the email and Twitter network examples. Some formula examples in the book no longer work with the latest version of NodeXL.
The first section, which gives obvious explanations of every type of every digital network imaginable, is only helpful if you're 85 years old or have been living off the grid for the past 10 years. The sections on applying NodeXL were quite relevant, though, especially in the email and Twitter network examples. Some formula examples in the book no longer work with the latest version of NodeXL.
May 9, 2017
A bit out of date at this point, but still a good introduction.
November 26, 2017
Decent book, interesting concepts in social networking, the current pro version of the tool has outgrown the menu options in the book.
June 3, 2020
It is sufficient for the people who wants to start from somewhere. Clear definition fed and satisfied the curiosity.
Read
April 14, 2011well, it's about this microsoft product, and I don't know why it's all about twitter.
November 20, 2012
Excellent resource on a quite fascinating instrument.
Want to read
April 13, 2013a
Displaying 1 - 7 of 7 reviews