Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

by Andy Maslen

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.

With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.

Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles,

-Practical advice to measure and benchmark effective copy
-Guidance on creating and critiquing briefs
-New chapters on how to weave copywriting skills into the wider industry
-Storytelling and content marketing
-The impact of evolving channels like mobile and social media

Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Genres: Nonfiction, Writing, Business

292 pages, Kindle Edition

Published January 3, 2019

About the author

MULTI-MILLION COPY BESTSELLER

Andy Maslen writes thrillers across a number of genres: police procedurals, vigilante, psychological, suspense and horror. He spent 30 years in business before turning to writing full time.

Readers praise Andy's novels for their relatable characters, realistic dialogue, sense of place and kinetic action sequences, and for his meticulous research into police procedure around the world.

He is the creator of best-selling series featuring Kat Ballantyne, Gabriel Wolfe, Stella Cole and Inspector Ford, plus standalone novels and short stories.

Andy was born in Nottingham, England. After leaving university with a degree in psychology, he worked in business for thirty years as a copywriter. In his spare time, he plays the guitar. He lives in Wiltshire.

Reviews

[Christine Bonheure · Rating 5 out of 5]

Topboek! Alleen al de inleiding en het naschrift brachten me meer inzichten bij over copywriting dan de vele cursussen die ik ooit heb gevolgd. Het uitgangspunt? Copywriting heeft veel meer te maken met psychologie dan met schrijftechniek. Je schrijft in de eerste plaats voor de mensen die je copy lezen en die je tot iets wil bewegen. Voordat je begint te schrijven hoor je te bedenken: “Wat wil ik dat mijn lezers doen?”, daar eerst een call to action rond te schrijven en dan pas je idee uit te werken. Als het kan in de vorm van een verhaal waarin je het geluk en gemak omschrijft dat je klant ervaart nadat hij je product of service in handen heeft. Grammatica en spelling pas je aan aan het niveau van je lezerspubliek. Een openbaring! Ook Andy Maslen is ooit gestart met de ABC-copywritingregels, nu volgt hij zijn eigen XYZ-regels. Ik volg. Uitgebreider blog vind je hier: https://c-bon.org/overtuigende-tekst-...

[Zach Zachariou · Rating 5 out of 5]

I had a fun time reading this book. The case studies, tips and exercises were all very helpful in learning how to write good copy. My CPC on Facebook ads has also significantly improved!

[YiengYin · Rating 5 out of 5]

I'm officially joining the VIP Readers Club of Andy Maslen. Reading this book is so fantastic, it feels like I'm attending the masterclass of the world class leading Copywriter. I get to learn the first-hand writing tips for behavioural modification and customer marketing.

[Paul Ince · Rating 3 out of 5]

Loved the style of writing here - a great example of the arguments contained in the book. I would have rated this 4-stars but, for some reason, I put it down and didn’t pick it back up for quite a while so something wasn’t capturing my imagination.