This is a frustrating book for me. On the one hand, I rather enjoy learning as much as I can about coffee, both past and present. On the other, it is full of pithy personal statements that illustrate the worst kind of "market" beliefs.
For example, when discussing the reality that farmers are grossly underpaid, he states: "How, in this matrix of price, productivity, value added, and costs at each stage, can anyone determine what social justice is?" Then goes on to give an anecdote of his own roasting business experience - ultimately never really addressing the reality of the problem.
I'll be looking for more coffee histories, perhaps there are some less interested in maintaining the ills of capitalism.