Concepts of Strategic Management

by Fred R. David

Covers strategy formulation, implementation, and evaluation, and global issues in strategic management, featuring chapter outlines and objectives, boxes on the environment and information technology, tables, key terms and concepts, review and discussion questions, experiential exercises, and an on-going case. This sixth edition offers year-end 1995 financial statements for cases, new Internet exercises, an emphasis on information technology, and coverage of new areas including reengineering, restructuring, and the WWW. Annotation c. by Book News, Inc., Portland, Or.

352 pages, Paperback

First published January 1, 2012

About the author

Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

Fred R. David, Ph.D. is an internationally recognized strategic planning scholar, author, and consultant. He received a BS and MBA degree from Wake Forest University and a Ph.D. in strategic management from the University of South Carolina. He is the TranSouth Professor of Strategic Management at Francis Marion University in Florence, South Carolina. His Strategic Management textbook, published by Prentice Hall, is used in more than 400 colleges and universities to teach strategic planning. The book has been translated into Spanish, German, Japanese, Chinese and... and is widely used worldwide.

Reviews

[Ksultan · Rating 5 out of 5]

i have read this book ...... out classs i shall say about this book that if u will know 9 stages of matrix whihc is in this book u can handel ur business in effecient manner ..
and it is too much intresting book by minimize the rick in business point of view.............

[Rodrigo · Rating 4 out of 5]

Muy técnico, pero muy bueno.

[Viraj]

good