Fred R. David


Website


Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

Fred R. David, Ph.D. is an internationally recognized strategic planning scholar, author, and consultant. He received a BS and MBA degree from Wake Forest University and a Ph.D. in strategic management from the University of South Carolina. He is the TranSouth Professor of Strategic Management at Francis Marion University in Florence, South Carolina. His Strategic Management textbook, published by Prentice Hall, is used in more than 400 colleges and universities to teach strategic planning. The book has been translated into Spanish, German, Japanese, Chinese and... and is widely used worldwide.

Average rating: 3.88 · 754 ratings · 39 reviews · 31 distinct worksSimilar authors
Strategic Management: Conce...

3.85 avg rating — 461 ratings — published 1999 — 55 editions
Rate this book
Clear rating
Strategic Management: Concepts

3.92 avg rating — 123 ratings — published 2012 — 29 editions
Rate this book
Clear rating
Strategic Management: Case ...

4.02 avg rating — 65 ratings
Rate this book
Clear rating
Strategic Management

3.92 avg rating — 37 ratings — published 1997 — 4 editions
Rate this book
Clear rating
Strategic Management: Cases

really liked it 4.00 avg rating — 19 ratings — published 1989 — 10 editions
Rate this book
Clear rating
The UFO-Christianity Connec...

4.08 avg rating — 13 ratings — published 2010 — 5 editions
Rate this book
Clear rating
La Gerencia Estrategica   O...

by
3.50 avg rating — 8 ratings
Rate this book
Clear rating
Strategic Management: A Com...

by
4.80 avg rating — 5 ratings
Rate this book
Clear rating
CONCEPTOS DE ADMINISTRACION...

4.50 avg rating — 4 ratings
Rate this book
Clear rating
Strategic Management with I...

liked it 3.00 avg rating — 4 ratings — published 2010
Rate this book
Clear rating
More books by Fred R. David…

Upcoming Events

No scheduled events. Add an event.

“Although some organizations today may survive and prosper because they have intu- itive geniuses managing them, most are not so fortunate. Most organizations can benefit from strategic management, which is based upon integrating intuition and analysis in decision making. Choosing an intuitive or analytic approach to decision making is not an either–or proposition. Managers at all levels in an organization inject their intuition and judgment into strategic-management analyses. Analytical thinking and intuitive thinking complement each other.
Operating from the I’ve-already-made-up-my-mind-don’t-bother-me-with-the-facts mode is not management by intuition; it is management by ignorance. Drucker says, “I believe in intuition only if you discipline it. ‘Hunch’ artists, who make a diagnosis but don’t check it out with the facts, are the ones in medicine who kill people, and in management kill businesses.”
Fred R. David, Strategic Management: Concepts and Cases, Instructor Review Copy

“A clear mission statement describes the values and priorities of an organization. Developing a mission statement compels strategists to think about the nature and scope of present operations and to assess the potential attractiveness of future markets and activities. A mission statement broadly charts the future direction of an organization. A mission statement is a constant reminder to its employees of why the organization exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams.”
Fred R. David, Strategic Management: Concepts and Cases



Is this you? Let us know. If not, help out and invite Fred to Goodreads.