Encyclopedia of astrology

by Nicholas De Vore

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Genres: Astrology, Nonfiction

435 pages, Paperback

First published January 1, 1947

Reviews

[Rusty · Rating 2 out of 5]

Nice book. Has useful information, but for me was a little hard to understand the meaning of the information contained in the book.

[Granny · Rating 4 out of 5]

A good compendium of the craft of Astrology. Get a newer edition.