Rhetorical A Brief Guide for Writers, walk students through the process for doing different kinds of analyses -- argument analysis, structure analysis, style analysis, and more. Shows how to analyze a range of texts, print, visual, and multimedia. Includes authors’ own analyses as models for students, as well as 4 complete student model papers. Introduces students to rhetorical concepts (both classical and modern) that are relevant to rhetorical analysis.
A thorough and very readable rhetoric textbook. I lean heavily on Longaker's and Walker's explanations of critical concepts like kairos, ethos, pathos, and logos whenever I teach college writing courses.
I had to read this book for a rhetoric class. It is certainly not fun beach reading, but it is well written, is packed densely with information and dozens of definitions, and has moments of humor. The authors have attempted to make this book's very dry subject as topical, entertaining and useful as possible. I especially enjoyed the in-depth analysis of Martin Luther King's "Letter from a Birmingham Jail." You will learn a lot about rhetoric if you can make it through this little book. I was also lucky enough to take classes from UT Austin Professor Mark Longaker, one of the authors. I would recommend his rhetoric courses -- very entertaining and educational.