Management of Technology and Innovation: A Strategic Application

by Margaret A. White, Garry D. Bruton

Are you looking for the perfect tool to guide you in today's fast paced business world? In THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH, International Edition you will find an integrated text that bridges the gap between business strategy and innovation. With the combination of current theory and real-world decision making tools, you will soon be on the road to success!

Genres: Business, Management

432 pages, Paperback

First published May 1, 2008

Reviews

[James · Rating 5 out of 5]

I found the book to be very insightful and very relevant to my occupation and where i want to take my career

[Wamidh Jawad · Rating 4 out of 5]

This book covers many aspects of innovations and methods of managing innovations, R&Ds and collaborations ... was a good read!