School and Community Relations, The

by Donald R. Gallagher, Don H. Bagin, Edward H. Moore

Writing for school administrators or those studying to become administrators, the authors (of Rowan U. and the National School Public Relations Association) introduce the field of school public relations. Beginning with a section on essential considerations they topics such as the public character of the school; understanding the community; policies, goals, and strategies; and administering school-community relations programs. The next section explores the different types of publics and circumstances affecting communications. The final section concentrates on communication tools, discussing how to work with the press; the use of radio, television, exhibits, and audiovisual aids; how to use the Internet; the preparation of published materials; and the planning and conduct of political campaigns; and dealing with school choice. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Genres: Education

368 pages, Hardcover

First published January 1, 1994

Reviews

[Jordan Fernandez · Rating 2 out of 5]

I read this book for graduate school and rated it according to other educational texts.

This book was helpful for the activities that my professor assigned but absolutely impossible to read otherwise. It did not hold my attention at any moment outside of my required coursework.

[Jillian Hough · Rating 3 out of 5]

This was a required reading for class. It was a bit dry to read but shared some useful information.

[Gogo Paul · Rating 5 out of 5]

Nice

[Nora Lynn · Rating 5 out of 5]

Interesting

[Amanda · Rating 3 out of 5]

Read this book for a graduate course. Like many things in education seemed a little outdated because of changes the pandemic and rapid changes in technology have on education.

[Danielle Gawronski · Rating 3 out of 5]

The book covered a lot of topics that are relevant to schools. The focus of the book is k-12. At some points I felt like the authors were just writing to write and fluff it up. They didn't go in depth on topics but skimmed through without actually giving you solutions or scenarios. I recommend this book as an introductory piece not a source of solutions. They had one chapter on community relations and a crisis, but didn't give any plans for talking with the media.

[Anne · Rating 3 out of 5]

Helpful.