Corporate Communication: A Guide to Theory and Practice

by Joep P. Cornelissen

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples. The Second Edition - New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management - New case vignettes and cases of corporate communications in US and European companies - An integrated case (Toyota) at the end of the text connecting all the different themes of the book. Praise for the First Edition : `A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Genres: Nonfiction, Business, Communication, Textbooks

296 pages, Paperback

First published May 14, 2008

About the author

Joep Cornelissen is a Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University and a visiting professor at IE Business School, Madrid.

He is an Associate Editor for the Academy of Management Review, a Council member of the Society for the Advancement of Management Studies, a former General Editor of the Journal of Management Studies (2006-2012) and serves on the editorial boards of the Academy of Management Journal, Journal of Management, Journal of Management Studies and Organization Studies.

Joep's general text on corporate communication (Corporate Communication: A Guide to Theory and Practice, Sage Publications) is now in its Fifth edition, and is used by nearly 25,000 students in over 50 countries

Reviews

[jose]

Hyvää pöhinää.

[Minäpäminä]

Partly skimmed through. Fine for a basic business school approach to organizational communication.

[Cooper]

This was a textbook for a class in my grad program. It provides a solid overview of strategic and corporate communications touching on such subjects as crisis management, corporate branding and identity, strategic planning, media relations, and corporate social responsibility.

You know, it's a textbook so it's not going to be the most exciting read on planet earth. Would I have read it outside of class, probably not (plus, being a textbook it's rather expensive - used it was $45). But it's objective as a teaching instrument is fully met and it does provide a strong overview of the subject. I feel, combined with my class, that my understanding of the subject was strengthened by having read it.

[Laura Walin]

This book delivered what the ttle promised: Indeed it was a good mix of theory and practice giving clear insight int the different aspects of corporate communication. I also appreciated the case studies, of which there were plenty, as they really managed to illustrate the key points of each chapter.

[Iina]

It’s a textbook, gives overall view of corporate communications. Sometimes things could’ve been summarised for faster go through, but other than pretty solid. Wouldn’t buy as individual & self development- this was a course book for me.

[Frank Nuijens]

Not the easiest read, but a very complete overview of the field of corporate communication.

[Tiffany]

Used as a textbook for a graduate school class. Pretty easy to read but some of the case studies/examples were a little dated, especially when it came to social media crises.

[Selin]

Kurumsal iletişim alanında temel ve kuramsal bilgiler edinmek açısından iyi bir başlangıç kitabı ancak baskıda çok fazla imla hatası mevcut

[Anastasia Tuple]

Nicely organized and comprehensive for whoever is interested or is practising in the field of corporate communications.

[Aliah]

Great refresher for established comms professionals. I wish the book had more content on metaverse and web3 and hoping future updates will have more on emerging tech.

[Julia Hoeve]

...

[Zar Khan]

Interesting: