Theories of Mass Communication

by Melvin L. DeFleur

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

Genres: Communication, Nonfiction

263 pages, Paperback

First published November 1, 1981

Reviews

[Pamela · Rating 4 out of 5]

Perfect as an introduction to mass communication research. The best qualities of the book are their structure and style which make it easy to read, unlike other theoretical books filled with abstruse and tedious writing.

[Claudia · Rating 2 out of 5]

Interessante per quanto riguarda i primi capitoli, quelli in cui sono descritti il cinema, la tv, la stampa... Obsoleto dalla seconda parte in poi, essendo stato scritto ormai decenni fa.

[Causquad · Rating 5 out of 5]

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[Serli]

theory of selective influence