Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries

by David McCourt

In business, and life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and avoid disaster we need to totally rethink the model. The traditional wisdom has been that such improvements are best done incrementally, just as big, established corporations will plan to increase their turnovers and profits incrementally and governments will change their laws incrementally. However, things are moving too fast for that to be an effective solution any longer and we must all revolutionize the way we think and the way we behave in order to be more truly entrepreneurial. Part business biography, part business blueprint, Total Rethink explains how this can be done. Successful telecoms entrepreneur David McCourt lays out the reality of the dangerous situation we find ourselves in and suggests solutions which will empower everyone, including business people, politicians, diplomats and teachers, to repair the damage we have already done, and prepare for the dramatic changes to come.

Genres: Business, Nonfiction, Entrepreneurship

256 pages, Hardcover

Published September 1, 2018

Reviews

[Arif Ramadan · Rating 5 out of 5]

Amazing. This guy thinks in such a simple yet innovative way. The most inspiring book I've read so far this year. Being able to get to that level of entrepreneurial success whilst maintaining integrity and having a conscience around the way things could actually be done to benifit all humans is a breath of fresh air.

[Matt Hutson · Rating 4 out of 5]

Total Rethink was actually quite interesting. The book broke a lot of ideas streaming from the status quo and gave an updated definition of what it means to be a revolutionary entrepreneur.

Updated review coming soon.

[Timo · Rating 4 out of 5]

Total Rethink inspired me to think bigger and different. As the author puts it, we should try to blow up existing models and revolutionize whole industries. All these lessons come from his personal experience and story, which I loved reading about!

[Alexandria Blaelock · Rating 3 out of 5]

Admittedly I skimmed this (it’s cool there’s a chapter on reading books in an hour). There are 80 small chapters, each featuring a productivity tip, some repeated. Not really useful for me, though there were a couple I’ll try.

[Kunal Ninave · Rating 2 out of 5]

Same old self help stuff wrapped in different ways.