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YKY Avrupa gÖstergebiliminin kurucularindan, büyük düsünce ve yazi ustasi Roland Barthes külliyatini yayimlamaya devam ediyor. GÖrüntünün Retorigi, Sanat ve Müzik (Essais critiques III), Roland Barthes'in gÖrüntü, fotograf, resim ve müzik üzerine denemelerini bir araya Eisentein, Arcimboldo, Erté, Cy Twombly, Réquichot, Schumann, Pop-art, klasik tiyatro... Barthes her zaman oldugu gibi yazinsal elestirinin doruklarinda dolasirken, gÖrünür olan üstüne okuru düsünmeye davet ediyor. 20. yüzyilin en ünlü yazi'n ustasi Barthes'tan çogunlugu Türkçede ilk kez yayimlanan metinler.(Tanitim Bülteninden) Türkç Yapi Kredi Yayinlari
64 pages, Paperback
First published April 1, 1982
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About the author
Roland Barthes
404 books2,635 followersRoland Barthes of France applied semiology, the study of signs and symbols, to literary and social criticism.
Ideas of Roland Gérard Barthes, a theorist, philosopher, and linguist, explored a diverse range of fields. He influenced the development of schools of theory, including design, anthropology, and poststructuralism.
https://en.wikipedia.org/wiki/Roland_...
Ideas of Roland Gérard Barthes, a theorist, philosopher, and linguist, explored a diverse range of fields. He influenced the development of schools of theory, including design, anthropology, and poststructuralism.
https://en.wikipedia.org/wiki/Roland_...
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Displaying 1 - 5 of 5 reviews
December 3, 2025
"Rhetoric of the Image" by Roland Barthes
This essay, originally published in 1964, is a foundational text in semiotics and visual culture studies. Barthes analyzes how images—specifically, a Panzani pasta advertisement—communicate meaning beyond simple representation. He argues that the photographic image conveys meaning through three distinct messages: the linguistic, the coded iconic (or symbolic), and the uncoded iconic (or literal).
I rate this essay 3/5.
t is intellectually brilliant and historically crucial for understanding media and advertising, but its dense, specialized academic language makes it a challenging and slow read for those unfamiliar with structuralist theory.
The Strengths: Enduring Intellectual Power
Pioneering Semiotic Framework: Barthes provides a clear and lasting framework for dissecting visual communication. He meticulously breaks down how signs operate in an image:
The Linguistic Message (Text): The captions, labels, etc., which anchor or relay the meaning.
The Coded Iconic Message (Symbolic): The implied meanings and cultural connotations (e.g., the fresh vegetables and colors suggesting "Italianicity," "home cooking," or "wholesomeness").
The Uncoded Iconic Message (Literal): The denotation, or what is simply there (e.g., pasta, tomatoes, a net bag).
Defining the Role of Text: Barthes' concepts of Anchorage (text used to fix the meaning of an ambiguous image) and Relay (text that adds meaning not found in the image) are essential tools for media analysis that are still used today.
Historical Significance: This essay is a mandatory reading for anyone studying photography, advertising, media theory, or post-structuralism.
The Drawbacks: Density and Narrow Focus
Specialized Language: The essay is extremely dense and uses highly technical semiotic and linguistic jargon. It demands a reader already familiar with concepts like signifier/signified, denotation/connotation, and the broader structuralist project. For the average reader, it can feel impenetrable.
Narrow Focus: While the analysis of the Panzani ad is brilliant, the essay focuses so narrowly on one example that expanding the principles to other types of images requires the reader to do most of the heavy lifting.
Conclusion:
"Rhetoric of the Image" is a powerful piece of critical theory that reveals the sophisticated, hidden mechanics behind visual communication. It deserves high praise for its influence, but the difficulty of its prose limits its accessibility. It is a crucial read for students, but a challenging one for the casual reader.
This essay, originally published in 1964, is a foundational text in semiotics and visual culture studies. Barthes analyzes how images—specifically, a Panzani pasta advertisement—communicate meaning beyond simple representation. He argues that the photographic image conveys meaning through three distinct messages: the linguistic, the coded iconic (or symbolic), and the uncoded iconic (or literal).
I rate this essay 3/5.
t is intellectually brilliant and historically crucial for understanding media and advertising, but its dense, specialized academic language makes it a challenging and slow read for those unfamiliar with structuralist theory.
The Strengths: Enduring Intellectual Power
Pioneering Semiotic Framework: Barthes provides a clear and lasting framework for dissecting visual communication. He meticulously breaks down how signs operate in an image:
The Linguistic Message (Text): The captions, labels, etc., which anchor or relay the meaning.
The Coded Iconic Message (Symbolic): The implied meanings and cultural connotations (e.g., the fresh vegetables and colors suggesting "Italianicity," "home cooking," or "wholesomeness").
The Uncoded Iconic Message (Literal): The denotation, or what is simply there (e.g., pasta, tomatoes, a net bag).
Defining the Role of Text: Barthes' concepts of Anchorage (text used to fix the meaning of an ambiguous image) and Relay (text that adds meaning not found in the image) are essential tools for media analysis that are still used today.
Historical Significance: This essay is a mandatory reading for anyone studying photography, advertising, media theory, or post-structuralism.
The Drawbacks: Density and Narrow Focus
Specialized Language: The essay is extremely dense and uses highly technical semiotic and linguistic jargon. It demands a reader already familiar with concepts like signifier/signified, denotation/connotation, and the broader structuralist project. For the average reader, it can feel impenetrable.
Narrow Focus: While the analysis of the Panzani ad is brilliant, the essay focuses so narrowly on one example that expanding the principles to other types of images requires the reader to do most of the heavy lifting.
Conclusion:
"Rhetoric of the Image" is a powerful piece of critical theory that reveals the sophisticated, hidden mechanics behind visual communication. It deserves high praise for its influence, but the difficulty of its prose limits its accessibility. It is a crucial read for students, but a challenging one for the casual reader.
December 29, 2022
För mig en mycket svår text - tacksam för förordet. Barthes identifierar i sin bildanalys tre meddelanden eller betydelsenivåer, varför det inte går att fastställa hur man läser en bild, varje betraktare kan välja att fixera en eller annan del av bilden som påverkar tolkningen.
Barthes visar på möjligheten att studera bilder som språk och därför handlar hans tankar primärt inte om att bestämma vad bilden betyder, utan hur den betyder.
Barthes visar på möjligheten att studera bilder som språk och därför handlar hans tankar primärt inte om att bestämma vad bilden betyder, utan hur den betyder.
December 3, 2017
Puanı kitaba değil çeviriye veriyorum çünkü Kitabın Türkçe çevirisi asla ama asla anlaşılmıyor. Anlaşılmayacak bir kitap çevirisi yapmaktansa hiç yapmamak daha mantıklı olurdu.
May 25, 2020
Inte lika medryckande som annat Barthes skrivit.
September 8, 2024
sista delen av boken är skriven på rövarspråk fr, han tappade mig helt
Displaying 1 - 5 of 5 reviews