Business Communication Today

by Courtland L. Bovée, John V. Thill

This text emphasizes real-life business situations, employing a conversational style to capture the dynamics of business communication. It teaches business communication skills and examines communication techniques. Its chapter openers feature real companies, and its real-world examples, real-company cases and involved writing style all bring the subject to life. In this fourth edition the technology and intercultural chapters have been revised and brought forward to the start of the book, two-thirds of the chapter opening vignettes are new, and greater emphasis is placed on the writing process and audience-centred messages. Half of the memo- and letter-writing cases are new, and each is now categorized by academic discipline (e.g. finance, management, accounting, etc) and by the focus of the exercise to emphasize writing across the curriculum.

Genres: Business, Textbooks, Nonfiction, Communication, College, School, Reference

676 pages, Hardcover

First published January 1, 1989

Reviews

[Katie · Rating 4 out of 5]

Great information and wonderfully organized, but dreadfully boring in its delivery. Also some large grammatical errors, which is ironic for a communications textbook. Great for everyday career guidelines, not great for any deep problem solving.

[Sarah · Rating 1 out of 5]

Bad. Granted it was a textbook for a Business Writing class, but even for a textbook it was very bad. A whole lot of reading for very little information that you could actually use. The only useful section for me was the vey end where it discussed tips for preparing a better resume.

But then again, there do seem to be a number of students out there who think it is appropiate to write emails and blogs for school the same way they would text a friend. Seriously, LOL and lack of punctuation is not appropiate in a school assignment.

[Kasandra · Rating 4 out of 5]

For a college textbook, this is surprisingly well written and interesting. Should be required reading for all college students, now that communication takes place so frequently in the electronic sphere and it seems that many people have lost the ability to write concisely, clearly, and respectfully. Great tips and hints for all sorts of communication and a great reference that I will keep in my library.

[Gaurav Pvc · Rating 5 out of 5]

Best for everyone

[Denise · Rating 4 out of 5]

Very practical and useful - make sure you obtain the latest edition for the most current information!

[Andria Smalz · Rating 5 out of 5]

Excellent book, not just for students, but for those who have been in business for years and need to update their thinking to fit the business world today.

[Jess · Rating 5 out of 5]

Good book for school.

[Vini Wins]

Yet to read, can rate only after reading

[Heather · Rating 2 out of 5]

Required reading for my course this semester tilted Communication for Professionals. I already knew most of this information as I have worked in a field that requires a lot of business communication skills, but would be helpful for students who have not.

[CJ]

college coursework

[Ana Maria · Rating 4 out of 5]

Muy buen acercamiento a la comunicacion de negocios, buenos tips y recomandaciones, sin duda in libro de texto de cabecera

[Sardar Himat]

I think this reading gonna to bring business communication change in me

[Jamie · Rating 1 out of 5]

Awful, hateful work of literature.