101 Things I Learned in Advertising School

101 Things I Learned

by Tracy Arrington, Matthew Frederick

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
 
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
 
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Genres: Business, Nonfiction

212 pages, Kindle Edition

Published April 3, 2018

Reviews

[chippyvale · Rating 4 out of 5]

It's a light-hearted and fun read for folks who are new to advertising, or for folks who have short attention span, OR for folks who have been in the media field for long (like me) and want something to refresh their jaded minds. :P

[Roger Smitter · Rating 5 out of 5]

This one-hour read provides fundamental information about communicating with consumers. The reader gets 101 short burbs of information, often complemented with some simple and often clever art work. The authors cover all of the issues, from how to write, how to use color and images, and perhaps most importantly, remind us that effective advertising requires a team, not an individual.

Some of the chapters give very specific advice: Always make images right-handed (they explain it).
The authors write in simple words that have some power. For example: three factors make a commercial (or a string of them) obsolete: the viewer gets weary, the commercial is communicated too frequently or time makes the ad boring.

The one flaw is that the book assumes that the readers understand their ethical responsibilities as advertisers. At the same time, the book has a underlying message that the audience should be treated with truth and respect.

This is a good read for students who want to work in advertising.

[Spencer Brauchla · Rating 4 out of 5]

Found myself slugging through the first half of the book slower than a sloth. Thankfully, during one of my daily self contemplation sessions (euphemism for taking a dump hehehe) I realized that I have always considered advertising an annoying subject that helps businesses convince me I need to give them money.

Recognizing this negative association, I reread the Authors Note where this specific issue is addressed. Moving forward, I found the remainder of the content quite enlightening and valuable. Enjoyable to recognize the tricks of the trade and how much effort is put into quality advertising.

Will read again in the future. Looking forward to seeing how I interpret these 101 lessons down the road.

[Julien Desrosiers · Rating 4 out of 5]

Divertissant et intéressant à lire. Bonne lecture de chevet pour se changer les idées.

[Stanley · Rating 5 out of 5]

Vsetko co ste chceli aj nechceli vediet o reklame

[CamilleBookstore · Rating 5 out of 5]

Awesome

Love everything about it.
A good refresher best when you have had a few years of business under the belt