International Business: The Challenge of Global Competition

by Donald A. Ball, Wendell H. McCulloch Jr.

"International The Challenge of Global Competition, 11th Edition," by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing -a claim no other text can make. In addition, each new copy of "International Business, 11e" includes access to CESIM -an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

Genres: Business, Reference, School, Textbooks, Nonfiction

673 pages, Hardcover

First published November 13, 1990

Reviews

[Nur Fadilla Octavianasari]

whoaaa, gak kerasa melahap buku ini juga. yah emang gak ada niatan dan gak terlintas sedikitpun dalam hati buat ngabisin, tapi apadaya materi mid-test ada disitu semua -____-

buat isinya sendiri okesih, tapi dalam beberapa chapter terdapat informasi yang sedikit berbelit-belit dan gak to the point .

[Sarah]

I'm currently reading this book for my international business class...it's full of information...that's why I gave it 2 stars...but it's full of information that I really don't care about...can't wait til sunday when this class is over!!

[Kristy Buzbee]

A surprising number of typos for a 12th edition...I found several in every chapter, as well as various formatting errors. This book was full of buzzwords and trendiness, without a lot of substance.

[Aimee Hernandez]

aburridisisismo, largo y demasiado nacionalista en el sentido de "en estados unidos es mil veces mejor".

[Rudy]

Great book required for one of my classes. Unfortunately, my professor made the lecture more difficult than it should have been.

[Riapurwanti Jamin]

how lucky am I, when I decided to choose this book at library and my lecturer said this book as our handbook of my course in international business

[Hanin]

Beware of culture shock.

[William Orr]

Been with these guys through 7 editions and two decades.