Public Relations Writing and Media Techniques

by Dennis L. Wilcox, Lawrence W. Nolte

This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases. While remaining true to the book's original purpose, the second edition forges ahead with coverage of recent advances in technology and changes in the law that have a direct bearing on significant public relations issues. Written for easy reading and comprehension, the text features pedagogy to support its "nuts and bolts" approach.

Genres: Writing, Nonfiction, Textbooks

461 pages, Hardcover

First published January 1, 1990

Reviews

[Faith]

I'm reading this for my PR Writing class.

[Fauzie]

this book help me about my task..

[Steven Hummer]

You couldn't go a chapter or two without global warming being mentioned. I'm glad it's over!