Dr. Pepper Schwartz has spent the past three decades encouraging women to embrace their sexual appetites. But when she became a single woman after 23 years of marriage, she had to take her own advice and discover how sex and dating could work for her at this unique time in her life. Prime is her story of exploration—sex, adventure, and romance—spread out like a road map for women of every age. Whether you're looking to wake up a tired sex life, start a new relationship, or commit to the love of your life, you can find tempting tips and genuinely helpful guidance. Prime invites every woman to relish her sexuality, take risks, and go after what she really wants.
I read this book for a gender studies seminar entitled “Ideologies of Age: Gender, Bodies, and Embodiment.” Many of the texts we are reading in this class aim to break the taboo of talking about the experience of aging in our society (especially with respect to gender), and this book certainly does that. While I admire the project that Schwartz undertakes in this respect—by being incredibly open about all (and I mean all) the details of her romantic life in her 50s—that’s about where my positive review ends.
I found this book to be truly insufferable. Schwartz seems to think that if you’re not actively pursuing sensuality (which, most of the time, she conflates with sexuality), you can’t possibly be living life to its fullest. She completely brushes aside the challenges some women face with menopause by simply saying that her experience with menopause was essentially that of a surprise missed period. In Schwartz’s view, if you’re not experiencing high sexual drive, then you’re either 1) just not having sex enough, because when you have it more you want it more, or 2) bored of your partner. What an overly simplistic view of why people (especially women) may not have or may not want lots of sex all the time!
Additionally, her tone absolutely drips of privilege throughout. I knew I was in for something when, on page 2, she began describing her “getaway” to Bali (one of many, many trips to faraway places she takes in this book—does this woman have a bottomless bank account??). This just further reinforces her complete lack of acknowledging anyone’s experience of sex and romance outside her own as valid.
Finally, the writing style itself is extremely cringe-inducing. Schwartz’s descriptions in general aren’t particularly evocative or imaginative. Phrases like “he worked on his body, and it showed” appear all over the place. A few times, she describes people as “exotic-looking,” and it doesn’t take too much reading between the lines to imagine what this might mean. Also, the descriptions of her sexual encounters are QUITE detailed. Yes, she’s breaking taboos of middle-aged women’s sexuality, but at a certain point her descriptions of her “body-rocking orgasms” and multi-hour “lovemaking sessions” became tiresome to me. As a cherry on top, the book is riddled with typos and poor grammar, and although this doesn’t change her larger points and ideas, this really puts me off as a reader.
If you’re looking for a book that breaks the taboo of women’s sexuality in middle age in an insightful and interesting way, look somewhere else. If you’re less interested in the “sex” part alone and you’re looking for someone who sensitively and brilliantly talks about navigating challenges of romance, sex, and fidelity for couples of a wide variety of life stages, read or listen to anything and everything by Esther Perel instead.
Although it's officially a memoir about finding sex in your sixties, everyone can relate to feeling "sexless" at one time or another. Schwartz is tantalizing, insightful, and highly readable. I followed some of her advice in my own erotic memoir, Gods of the Flesh.
can imagine readers having one of two reactions to this book: being enthralled and captivated by the juicy stories of Pepper's dating life, or being annoyed and perplexed by her (variation-on-an-alpha-male-theme) dating dramas. And, yes, I had both of these reactions as I read the book.
Although at times this book did seem to be a collection of Pepper's journal entries appended with a dose of advice and explanations, the stories make for a stimulating (but, not in the intellectual sense) read. If nothing else, the reader's reactions to Pepper's dating dramas can provide a reference point for paving one's own path for (re)-entering the dating world.
The overall message of the book is as hopeful as Pepper's life is lustful: regardless of a woman's age, setbacks, or limits, she deserves to discover a life that honors who she is, and--in Pepper's own words--allows her to "stay lush."
A well-written book by a sex researcher who re-enters the dating world in her 50s. She tells personal stories of her adventures, and then concludes each chapter with the professional and personal conclusions she can draw from each episode. While I'm not in such a stage in my life, I would like to see and enjoy the years past middle-age, so I'm glad a smart woman can have some fun.
In a society that's quick to make women believe they'll literally "dry up" by a certain age, one that provides a fair amount of negativity regarding the process of menopause, it's reassuring to hear a woman suggest it's possible to sustain and even encourage lifelong sexuality.