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The Dynamics of Political Communication: Media and Politics in a Digital Age
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters.
Inside this Second Edition you’ll
Expanded discussion of conceptual problems, communication complexities, and key issues in the field.
New examples, concepts, and studies reflecting current political communication scholarship.
The integration of technology throughout the text, reflecting its pervasive role in the political spectrum.
Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.
Inside this Second Edition you’ll
Expanded discussion of conceptual problems, communication complexities, and key issues in the field.
New examples, concepts, and studies reflecting current political communication scholarship.
The integration of technology throughout the text, reflecting its pervasive role in the political spectrum.
Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.
- GenresNonfictionPolitics
512 pages, Kindle Edition
First published November 25, 2013
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Displaying 1 - 3 of 3 reviews
August 22, 2017
Another textbook for a very interesting college course I took. Worth reading if you are not taking the course.
September 24, 2018
Well written and detailed description of how media plays an intermediate role between politics & people.
April 24, 2021
It’s good for what it is: a classroom guide to political communications for college students.
It defines and contextualizes salient theories and provides ample examples. However, I do not think this should be recommended as a stand-alone read. Despite reading this cover to cover (I think the only uni class I’ve ever actually read *all* the assigned readings?), I still learned the most from our class lectures.
Like I said, it’s good for its intent.
It defines and contextualizes salient theories and provides ample examples. However, I do not think this should be recommended as a stand-alone read. Despite reading this cover to cover (I think the only uni class I’ve ever actually read *all* the assigned readings?), I still learned the most from our class lectures.
Like I said, it’s good for its intent.
Displaying 1 - 3 of 3 reviews