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Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less
Authors, what if one sentence is all it takes to grab a reader’s interest?
Would you want to know the secret? Of course, every author desires to sell more books.
That's the power of a hook. And, it just worked on you.
A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more.
Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest.
Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains:
• How to create a book hook
• The difference between fiction and non-fiction hooks
• Where to use a book hook to maximize sales
Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook.
Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.
Would you want to know the secret? Of course, every author desires to sell more books.
That's the power of a hook. And, it just worked on you.
A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more.
Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest.
Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains:
• How to create a book hook
• The difference between fiction and non-fiction hooks
• Where to use a book hook to maximize sales
Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook.
Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.
41 pages, Kindle Edition
Published December 22, 2017
230 people are currently reading
169 people want to read
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Displaying 1 - 30 of 55 reviews
March 22, 2018
A good book to give you hints on hooking the reader.
April 23, 2018
Well explained!
A hooking blurb really helps to bring readers closer. It's represents the author in a congested book store.
While a cover draws reader's attention and intriguing title inspires to buy that book, it's book hook that guides the reader to make a final call.
A hooking blurb really helps to bring readers closer. It's represents the author in a congested book store.
While a cover draws reader's attention and intriguing title inspires to buy that book, it's book hook that guides the reader to make a final call.
October 21, 2018
It had some interesting points, but the book focused almost entirely on a "What if..." format for book hooks. There was one throwaway line in there about how you could get rid of the "what if" if you're ever short on space, and a more concise statement without the what if is more powerful anyway, buuuut...
Except there is no but. It's just this weird need to phrase everything as "what if" with no reason why. The author himself even said you can often have things more powerful without the what if, and then he went right back to "What if I told you..." What if should be a training tool, not a crutch that even the author is relying on while teaching others.
Except there is no but. It's just this weird need to phrase everything as "what if" with no reason why. The author himself even said you can often have things more powerful without the what if, and then he went right back to "What if I told you..." What if should be a training tool, not a crutch that even the author is relying on while teaching others.
June 3, 2023
Have you ever clicked on an internet story and found yourself going through page after page of filler hoping that the next page will be the one to answer the burning question of what trauamatic event shaped your favorite celebrities life?
Thats what I thought had happened to me for the first half of this book. Rob told me over and over why a good hook was important but nothing about how to create the hook.
Fortunately the second half of the book delivers! Rob explains how to recognize a good hook both by explaining how they work and by showing good and bad examples. In some cases, he takes the bad version and rewrites it to be effective. That is very powerful. While I couldn’t come up with it on my own, once I see his good version, I’m like ‘wow that is so much better”. It makes you think.
He recognizes that writing a hook is hard. He gives two methods of developing hooks which you can use. After reading this book you will clearly know what a good hook looks like and you will have guidance on how to write them yourself.
Footnote: I learned enough from this book to know that my lead in hook to this review is not a good one, it’s way too long. :)
Thats what I thought had happened to me for the first half of this book. Rob told me over and over why a good hook was important but nothing about how to create the hook.
Fortunately the second half of the book delivers! Rob explains how to recognize a good hook both by explaining how they work and by showing good and bad examples. In some cases, he takes the bad version and rewrites it to be effective. That is very powerful. While I couldn’t come up with it on my own, once I see his good version, I’m like ‘wow that is so much better”. It makes you think.
He recognizes that writing a hook is hard. He gives two methods of developing hooks which you can use. After reading this book you will clearly know what a good hook looks like and you will have guidance on how to write them yourself.
Footnote: I learned enough from this book to know that my lead in hook to this review is not a good one, it’s way too long. :)
August 5, 2019
This book delivers on its promise
This book is short at about 33 pages. But I have to admit I now know how to write a book book better than I have before. Inside the book, the author gives several examples of how to write a hook for nonfiction and fiction in a way that entices readers to buy.
At the end of the book, he offers a free gift which is basically an image of an ebook and a full description like the one you might read on an Amazon sales page. I thought that was genius, because I actually downloaded the book.
So, not only does the author give good advice on writing hooks, he also gives the reader ideas of how to market other books and build an author email list. I recommend this book to any self published author who wants to write better books to market their books.
This book is short at about 33 pages. But I have to admit I now know how to write a book book better than I have before. Inside the book, the author gives several examples of how to write a hook for nonfiction and fiction in a way that entices readers to buy.
At the end of the book, he offers a free gift which is basically an image of an ebook and a full description like the one you might read on an Amazon sales page. I thought that was genius, because I actually downloaded the book.
So, not only does the author give good advice on writing hooks, he also gives the reader ideas of how to market other books and build an author email list. I recommend this book to any self published author who wants to write better books to market their books.
February 23, 2020
A free download, this is a great intro sampler to Eagar's other books and classes (webinars) that will help writers launch a thriving book career. "Writers" includes authors of fiction and nonfiction making his expertise doubly helpful. Anyone has the potential of writing a book and making it successful and Eager has the plans to make it all possible. This short read, in particular, discusses creating a hook to sell one's book. The brief length of the book makes it no less valuable. In fact, it proves that brevity is the best tactic in selling.
This same practice of developing a book's hook adapts well to develop an elevator speech for your business.
Take a look (it's free!) and create your own impactful very short sales pitch for your book, business, or innovative idea.
This same practice of developing a book's hook adapts well to develop an elevator speech for your business.
Take a look (it's free!) and create your own impactful very short sales pitch for your book, business, or innovative idea.
May 26, 2021
I've been struggling to write good book hooks and descriptions for my novels for quite some time now and I'm glad I came across this book.
I implemented some of the strategies in this book and my amazon sales have increased because of it! I still need to practice it more, but I feel as though I'm getting better at it. I know people always say the book cover and description will sell your book, but I didn't really believe it until now. I've been focusing all my attention on my covers because when I choose novels to read I ONLY look at the cover.
I like going into my books blind and for some stupid reason I felt like most others were like me as well. Thank you Rob. I'll be taking a look at your other titles in the near future.
I implemented some of the strategies in this book and my amazon sales have increased because of it! I still need to practice it more, but I feel as though I'm getting better at it. I know people always say the book cover and description will sell your book, but I didn't really believe it until now. I've been focusing all my attention on my covers because when I choose novels to read I ONLY look at the cover.
I like going into my books blind and for some stupid reason I felt like most others were like me as well. Thank you Rob. I'll be taking a look at your other titles in the near future.
July 27, 2020
What if....
There is some useful information in this free book if you have no experience of writing hooks for your books.
However, the over use of the ‘What if...’ as the way to start a hook overwhelms the advice. Whilst that may work for the occasional hook, I can’t imagine it adds something to all hooks. Maybe if I’d read this before doing the Amazon Ad Challenge on Facebook I would have found it more useful. As it is I’ve given it 3 stars because it’s free and there is a page or two of useful information.
There is some useful information in this free book if you have no experience of writing hooks for your books.
However, the over use of the ‘What if...’ as the way to start a hook overwhelms the advice. Whilst that may work for the occasional hook, I can’t imagine it adds something to all hooks. Maybe if I’d read this before doing the Amazon Ad Challenge on Facebook I would have found it more useful. As it is I’ve given it 3 stars because it’s free and there is a page or two of useful information.
May 30, 2018
Book Promo Guide
This short book has a purpose - to explain how a book book can positively affect your book sales. I felt the enthusiasm Mr. Eagar has for this marketing technique (even his name seems like a pun for building momentum), and I am inspired to begin writing my book hooks, even though I'm just beginning to write seriously. I've used the "elevator speech" to search for jobs, and the book hook approach is a variant that I'm sure will work.
This short book has a purpose - to explain how a book book can positively affect your book sales. I felt the enthusiasm Mr. Eagar has for this marketing technique (even his name seems like a pun for building momentum), and I am inspired to begin writing my book hooks, even though I'm just beginning to write seriously. I've used the "elevator speech" to search for jobs, and the book hook approach is a variant that I'm sure will work.
August 7, 2019
What if I told you... this is my review of this book! It was a quick, enjoyable enough read. I got a free copy on Amazon. It's useful in its genre for authors looking to write a hook to entice readers. I read several writing craft books a year, which is perhaps I found this information to not be very new or different. I read the whole book to see if I could learn something new. I would consider reading another book by this author.
August 23, 2020
Good read
I didn’t have high expectations for this free guide. Many I pick up just seem to regurgitate basic information and ultimately a waste of your time. Instead this book gave helpful information, some of it was basic but some would help an already established author. The icing on the cake for me was using screen writers tips but I’ve never been able to put to use myself. He also links to good resources and guides to continue your learning. A good tool to have.
I didn’t have high expectations for this free guide. Many I pick up just seem to regurgitate basic information and ultimately a waste of your time. Instead this book gave helpful information, some of it was basic but some would help an already established author. The icing on the cake for me was using screen writers tips but I’ve never been able to put to use myself. He also links to good resources and guides to continue your learning. A good tool to have.
October 26, 2020
I really enjoy reading Rob Eagar's books about marketing and anything connected with it. Because I need all the help I can get with marketing and stuff, I downloaded this ebook when he offered it for free (as he often does). I'm so glad I did!
I found his book to be easy to read. It's written in everyday 'people' language that's very easy to understand. I found this book to be so helpful in writing the hooks for my books. In fact, it showed me just how to improve what I already have!
I found his book to be easy to read. It's written in everyday 'people' language that's very easy to understand. I found this book to be so helpful in writing the hooks for my books. In fact, it showed me just how to improve what I already have!
November 21, 2018
What if a 20 minute read helped you sell hundreds or thousands of your books?
This short book will teach you one marketing technique and how to use it. If this technique only helps you sell a few hundred or a few thousand extra copies of your book, then it’s been a great success. I plan to use the technique taught in this short work immediately. Thank you Mr. Eagar.
This short book will teach you one marketing technique and how to use it. If this technique only helps you sell a few hundred or a few thousand extra copies of your book, then it’s been a great success. I plan to use the technique taught in this short work immediately. Thank you Mr. Eagar.
October 2, 2022
Playing Hooky
I like this short book. It's mostly about creating hooks for advertisements and blurbs. As a newbie writer, using a hook could be helpful in future story blurbs.
My favorite thing about this book is the examples of movie hooks. As a reader and movie watcher, this explanation resonated with me.
A few typos, but nothing too distracting.
I like this short book. It's mostly about creating hooks for advertisements and blurbs. As a newbie writer, using a hook could be helpful in future story blurbs.
My favorite thing about this book is the examples of movie hooks. As a reader and movie watcher, this explanation resonated with me.
A few typos, but nothing too distracting.
January 16, 2023
fantastic easy to use guide to writing book hooks
Rob uses simple, straightforward language to explain what a book hook is, why you need it, how to create a hook, and where to use it. Short and concise guide that any author can find time to read. Excellent practical advice that you can immediately use.
Rob uses simple, straightforward language to explain what a book hook is, why you need it, how to create a hook, and where to use it. Short and concise guide that any author can find time to read. Excellent practical advice that you can immediately use.
June 3, 2023
Rob Eagar's book, Mastering Book Hooks for Authors, is a quick and informative read. There was a lot of useful and actionable information. I'll always have it on hand for reference when writing book hooks. When I'm writing hooks and blurbs, I actually combine tactics from a few different authors that I'd consider "experts," and Rob Eagar is one of them.
January 15, 2018
I'm Hooked
I'm hooked on Rob Eagar's mastering book hooks. The author gives you a guideline on how to think about your book hooks, as well as how to use and place your information. I will definitely be implementing his strategies, plus looking into his other books for sale.
I'm hooked on Rob Eagar's mastering book hooks. The author gives you a guideline on how to think about your book hooks, as well as how to use and place your information. I will definitely be implementing his strategies, plus looking into his other books for sale.
May 26, 2018
The whole book can be boiled down to "Book hooks are 'what if' statements". There are other ways to create hooks that are just as compelling, if not more so. Still, for the two pages that were decent, I'll give it an extra star.
January 17, 2019
This book is a simple read that shows readers how to write captivating hooks to sell their books. Excellent tips and advice for writers of all skill levels. If you are looking for ideas to improve the chances of success as you write and market your book, this is the book for you.
August 21, 2019
Great book
If you feel like your amazon ads are not converting than this book is good for you. Let me ask you this, what if you read this book and tripled your conversion rate. (You will get what I just did if you read the book).
If you feel like your amazon ads are not converting than this book is good for you. Let me ask you this, what if you read this book and tripled your conversion rate. (You will get what I just did if you read the book).
November 1, 2019
Short and to the point
I was expecting this little guide to have more information but the author provided a no-fuss, straight to the point explanation with examples. Literally a 10-15 minute read.
I was expecting this little guide to have more information but the author provided a no-fuss, straight to the point explanation with examples. Literally a 10-15 minute read.
November 9, 2019
This is a short, but information-packed book. In the book, the author has provided a lot of information on what book hooks are and how to use them. The author gives great examples of how-to and how not to write book hooks. I think the information is very usable.
February 24, 2020
Hook, line, and sinker
A very informative book with excellent examples of how to and how not to create your own book hook. I look forward to jump starting my marketing using Mr. Eagar's advice.
A very informative book with excellent examples of how to and how not to create your own book hook. I look forward to jump starting my marketing using Mr. Eagar's advice.
March 30, 2020
Helpful
This book helped me to realize that I had some improvements to make to the descriptions of my publications on Amazon. Also, I hope to get better results in running ads with a hook.
This book helped me to realize that I had some improvements to make to the descriptions of my publications on Amazon. Also, I hope to get better results in running ads with a hook.
September 4, 2020
Rob Eagar is a great resource for authors. He truly understand how to use Amazon to promote one's books.
He write succinctly, filled with insider tips, and numerous suggestions/recommendations.
Any writer hoping to sell books on Amazon should read this and his other books.
He write succinctly, filled with insider tips, and numerous suggestions/recommendations.
Any writer hoping to sell books on Amazon should read this and his other books.
October 7, 2020
Good things come in small packages
Small on page count, big on content. In less than an hour, I’d read the book and written a dozen hooks of my own. Warning: A simple formula doesn’t mean it’s easy.
Small on page count, big on content. In less than an hour, I’d read the book and written a dozen hooks of my own. Warning: A simple formula doesn’t mean it’s easy.
February 25, 2021
Mastering Book Hooks for Authors
Rob Eager's informative book on book hooks is easy to read and peaked my interest in improving my hooks and descriptions. He made me more aware of the importance of catching the reader's interest at word one.
Rob Eager's informative book on book hooks is easy to read and peaked my interest in improving my hooks and descriptions. He made me more aware of the importance of catching the reader's interest at word one.
April 18, 2021
Excellent resource
I found this book to be a great help when it came time.yo look at my hooks...going to implement what I've learned. If you're struggling with the hook on your book grab your copy todsy
I found this book to be a great help when it came time.yo look at my hooks...going to implement what I've learned. If you're struggling with the hook on your book grab your copy todsy
January 22, 2022
Everyone's takeaway from a book, especially one that tries to teach something, is always different. For the DIY/Self-Help books, I think it's because most people have different styles of learning. This book wasn't for me.
January 22, 2018
This helped me narrow down what will hopefully be better book hooks. The proof will be in the pudding, right?!
Displaying 1 - 30 of 55 reviews