Understanding Media Semiotics

by Marcel Danesi

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail.

Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.

Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Genres: Semiotics, Nonfiction

312 pages, Hardcover

First published May 3, 2002

About the author

Marcel Danesi (b. Marcello Danesi, 1946) is a current Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is known for his work in language, communications, and semiotics; being Director of the Program in Semiotics and Communication Theory.

He has also held positions at Rutgers University (1972), The University of Rome "La Sapienza" (1988), the Catholic University of Milan (1990), and the University of Lugano.

He is the Editor-in-Chief of Semiotica: Journal of the International Association for Semiotic Studies and is a past-president of the Semiotic Society of America.

Reviews

[It's Blank · Rating 2 out of 5]

چیز خاصی دست منو نگرفت.

[Bforcier · Rating 4 out of 5]

First 2 Chapters was great diving right into Semiotics and media Theory. Chapter 3 (Print) was filled with information about the history of print which I already knew most of and did not find that interesting. Moving on to Chapter 4 ...

[Elnaz heidari · Rating 4 out of 5]

نگاه نویسنده بسیار واقع بینانه هست .بهتراز کمونیست ها وچپ ها هست جیغ وداد نمیکنه .وقتی در یک قسمت تاریخ موسیقی غرب رونوشته بود تمام مدت فکر می کردم ماتو کشور خراب شده ایران مشغول اعدام بودیم

[Leah · Rating 4 out of 5]

I enjoyed this book because I'm kinda nerdy. haha. But parts of it were still a little dry so I skimmed them. For what I needed, I wasn't interested in the detailed history of various tv shows (for instance). But overall, a very interesting read and more important than we (generally speaking) may realize.