Consumer Behavior and Marketing Strategy

by J. Paul Peter, Jerry C. Olson

No other introduction to this discipline so clearly demonstrates how psychological, social, and behavioral theories can be used to understand consumer and develop more effective marketing strategies. Its unique Wheel of Consumer Analysis continues to be the most important feature of this classic guide, showing how the various elements of consumer analysis fit together and how to use the latest research to hone a competitive edge.

Genres: Nonfiction

576 pages, Hardcover

First published January 1, 1987

Reviews

[Chandra · Rating 3 out of 5]

This book important to know market around us.