TM: Trademarks Designed by Chermayeff & Geismar

by Chermayeff Geismer Inc, Ivan Chermayeff, Tom Geismar

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

Genres: Design

288 pages, Hardcover

First published September 1, 2000

Reviews

[Ryan]

Not much "reading" to be done here. The book is a large collection of Trademarks designed by one of the most well known design firms of all time, one per page. The art appeals to those who love efficiancy. The study of how to say a lot with very little. Priceless mana for design students and aesthetes.

[Wes Wong]

Timeless marks from the masters.

[Andi Boediman]

Chermayeff & Geismar is the leading designer who design the most memorable trademark of all time. Highly recommended and a must have for designers.