Effective Small Business Management

by Norman M. Scarborough, Thomas W. Zimmerer

For courses in Small Business Management, Starting and Managing a Business, Entrepreneurship, Introduction to Business. This text offers comprehensive practical, hands-on advice for all areas of concern to the small business student - e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

Genres: Business, Management, Reference

882 pages, Hardcover

First published January 1, 1988

Reviews

[Joseph]

I have eighth edition

[Hii Jamesmel · Rating 5 out of 5]

assignment

[Zarmeen Lakhani · Rating 4 out of 5]

Informative, well explained diagrams.

[Kaz · Rating 2 out of 5]

I used the first half (chapter 1 to 9) of this book in my Entrepreneurship I course and was going to use the last half in Entrepreneurship II course. Apparently, they changed the textbook to use, so I don't need to read/use this textbook anymore. I may read the last half when I have more time.
The textbook covered basic of how to start/prepare a small business. Some parts seemed very fundamental, and some parts seemed somewhat useful. It may depend on what kind of background the reader already has.

[Sasi Sk]

reading

[Lungelanisgmail.Com · Rating 3 out of 5]

I'm struggling to open books and start reading. Please help, with instructions on what to do once a book is in shelve.