Value pricing is becoming more common among attorneys and CPAs across the country. Everyone's talking about it, but very little has been written on how to implement this innovative, lucrative option. This resource is designed to provide CPAs, attorneys, and other professionals with the information needed to evaluate the economics of alternative billing methods. This indispensable new tool will help professionals implement the switch from hourly billing to value pricing and perfect this method of pricing within their firms. This one-of-a-kind volume also comes with a powerful CD-ROM containing all the essential checklists and sample agreements.
Between this and Baker's other book, Implementing Value Pricing, this is more theoretical. I read this first and am glad I did, but if you're looking for more actionable information and need quick answers to how to make the switch to value pricing, start with the other one.
This book goes into great depth on the history of hourly billing, the reasons it is so prevalent, and the issues it causes in today's professional environments. If you or a partner have any doubts on whether or not value pricing is a solid model, make this your bible. Baker makes it very clear throughout: hourly billing is broken.
As dry as you would think a book about billing (for lawyers and accountants, no less) would be, his style and the stories he interjects kept me interested until the end. I highly recommend anything by Ron Baker, and this book was no exception.
"You will never get paid more than you think you are worth."
Klavan debunked the myth instead of perpetuating. In this book there is a line that reads something to the effect that "the second book in a series is never as good as the first or third one." Wrong! The first book was good, but this one was amazing. Charlie is a great character. The truths in this book are so great. I just finished it and am beginning the third book immediately.
This book has changed how I practice and continues to influence me every day. I've used many of the ideas, letters and other tools that came with this book