The Bloomberg Way: A Guide for Journalists

by John Micklethwait

Learn best practices from the most trusted name in business and financial reporting

The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. 

You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. 

The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about:

The stock, bond, commodity and currency markets. Companies, including earnings, mergers, debt, product strategy and managementms changes. Economies and their intersection with government and politics.

The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.

Genres: Journalism, Writing, Finance, Reference, Business, Nonfiction, Language

349 pages, Kindle Edition

First published January 1, 1991

About the author

Richard John Micklethwait CBE (born 11 August 1962) is editor-in-chief of Bloomberg News, a position he has held since February 2015. A British journalist, he was previously the editor-in-chief of The Economist from 2006 to 2015.

Micklethwait was born in 1962, in London, and was educated at Ampleforth College (an independent school) and Magdalen College, Oxford, where he studied history. He worked for Chase Manhattan Bank for two years and joined The Economist in 1987. Prior to becoming editor-in-chief, he was United States editor of the publication and ran the New York Bureau for two years. Before that, he edited the Business Section of the newspaper for four years. His other roles have included setting up an office in Los Angeles for The Economist, where he worked from 1990 to 1993. He has covered business and politics from the United States, Latin America, Continental Europe, Southern Africa and most of Asia.

Appointed as editor-in-chief on 23 March 2006, the first issue of The Economist published under his editorship was released on 7 April 2006. He was named Editors' Editor by the British Society of Magazine Editors in 2010. Micklethwait has frequently appeared on CNN, ABC News, BBC, C-SPAN, PBS and NPR.

In 2015 he was appointed as a Trustee of the British Museum. He was also a delegate, along with two colleagues, at the 2010 Bilderberg Conference held in Spain. This group consists of an assembly of notable politicians, industrialists and financiers who meet annually to discuss issues on a non-disclosure basis.

Micklethwait was appointed Commander of the Order of the British Empire (CBE) in the 2016 Birthday Honours for services to journalism and economics.

Reviews

[Max Lybbert · Rating 4 out of 5]

When I worked as a programmer for Bloomberg, I was curious what kind of rules the reporters had to follow. It's been more than a decade since I read the Associated Press Stylebook And Libel Manual, and while I feel it is natural to compare the two books, my memory of the AP Stylebook is a little fuzzy.

First, The Bloomberg Way gives a surprisingly specific view of what goes into writing and publishing a story at Bloomberg. There was a time that I toyed with being a journalist or working at a trade magazine. The job still seems fascinating to me.

Second, I remember a chapter in the AP Stylebook about how to handle boring jobs like writing for the business page. Since Bloomberg's audience is largely the finance industry, the majority of stories that appear in Bloomberg publications would count as business stories. And Winkler has insightful advice on how to write compelling stories. Plus, many of the grammar examples are short excerpts from published Bloomberg works that left me wanting to read the rest of the article.

And I finally realized that one of the reasons I read these kinds of books, even though I have no intention of becoming a journalist or working for a trade magazine, is that I'm a curmudgeon, and I enjoy reading complaints from other curmudgeons who are trying to hold the line on the English language.

[Santiago Hernandez · Rating 4 out of 5]

A guide to financial reporting at Bloomberg. It covers Bloomberg's guiding principles, the key elements of a Bloomberg article, advice on the mechanics of writing and reporting, and key information one must know to cover the economy, companies, the markets, & the government.

[Anu Harchu]

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https://youtu.be/50icXlU3tRs

[Dmytro · Rating 4 out of 5]

This is a guide for Bloomberg reporters, editors and staff.

It was really helpful for me to better understand how the financial news industry works.

[Alexandria · Rating 5 out of 5]

Precise and clear guide to how Bloomberg News reports and writes.