The Responsive Public Library Collection: How to Develop and Market It

by Sharon L. Baker

Public libraries can operate more efficiently, serve their communities better, attract more users and supporters, and raise more funding if they apply basic marketing principles and techniques to their operations. This book shows how. With a vision of the library as a healthy and integral part of the community, the book offers effective strategies that apply marketing principles to such functions as library services and collection development.

Genres: Nonfiction

330 pages, Hardcover

First published January 1, 1993

Reviews

[Liz De Coster · Rating 2 out of 5]

This book combines two interesting topics - strategic marketing and collection development. Unfortunately, the whole is less than either part, and I found this title dull and impractically dense. Also, while I agree with the authors that librarians are not always very forward-thinking or good at anticipating customer demand, the authors are not always realistic about budgets and other considerations (shelving space, processing time) in the suggestions they make.