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Three Marketeers
Karan Jaani, the brand manager of a beverage company, is sacked. Rishi Verma, an entrepreneur, shuts down his ailing tech business. Vidu Nandi, an unhappy sales executive, quits his job.
What do they have in common? A beverage brand, just as deserving of a second shot at success as they are, which unites them in their quest for business glory in the face of seemingly impossible odds.
With the help of three bright and charming women a resourceful hotel manager, an America-returned salsa instructor, and an aspiring Bollywood actress the three marketeers will have to make the most of the available resources and navigate their way around those looking to remove them from their turf. It won t be easy, but it s their only chance at making it big in the world of business.
What do they have in common? A beverage brand, just as deserving of a second shot at success as they are, which unites them in their quest for business glory in the face of seemingly impossible odds.
With the help of three bright and charming women a resourceful hotel manager, an America-returned salsa instructor, and an aspiring Bollywood actress the three marketeers will have to make the most of the available resources and navigate their way around those looking to remove them from their turf. It won t be easy, but it s their only chance at making it big in the world of business.
- GenresFiction
292 pages, Paperback
Published January 1, 2017
4 people are currently reading
19 people want to read
About the author
Ajeet Sharma
54 books4 followersAjeet Sharma is a marketing expert, a business school professor, and a keen follower of trends and action in the business world. He has also worked as a copywriter on several international advertising projects and mentored many young professionals along the way. Ajeet developed interest in literature and music in school (he studied at Mayo College, Ajmer) and believes that in many ways marketing too is an art form, and the world of business its stage. He lives in New Delhi with his family.
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Displaying 1 - 13 of 13 reviews
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June 6, 2017below average
April 30, 2018
Have you watched – TVF Pitchers? For me, that is the way entrepreneurship should be approached. Though for readers looking for a light easy-to-grasp struggles and understanding start-up nuances, this book Three Marketeers is the perfect book. I found it lacking especially with respect to the book blurb since except two female characters (out of which one is not even mentioned), the other females did not have much role to play but still find mention. This goes to show that one should not entirely rely one’s preference on book blurb either. So how should one pick up a book – simply head over to reviews available online (yes, Google-baba or the likes) where you will find a reviewer whose taste matches exactly like yours, tell me how easier you would want it!
(Read more book reviews at my blog Ethereal Jinxed)
Coming back to the book, it treads nicely the way Ajeet Sharma has picturized it for us readers except that one of the partners seemed just useless. The part story stretch of NGO and tackling the big giants (MNCs) by a simpleton with the seniors just overlooking the same took it a little too far. So now let me not spoil the book any more, you may pick this and give it a try, if you want a Bollywood style masala with politics – office and otherwise, cheating, suspense, murder, hey the list goes on. Now, that’s all from my end!
(Read more book reviews at my blog Ethereal Jinxed)
Coming back to the book, it treads nicely the way Ajeet Sharma has picturized it for us readers except that one of the partners seemed just useless. The part story stretch of NGO and tackling the big giants (MNCs) by a simpleton with the seniors just overlooking the same took it a little too far. So now let me not spoil the book any more, you may pick this and give it a try, if you want a Bollywood style masala with politics – office and otherwise, cheating, suspense, murder, hey the list goes on. Now, that’s all from my end!
January 25, 2020
This is probably the worst book that I have read in recent times.
I picked up the book as the plot on the blurb appealed to me. With three marketing guys trying to setup a beverage company, the plot was in my zone and thus I started reading it.
I have had this book on my shelf in the bathroom for more than two years now, and I still could not finish it. This says how interesting it is.
The book starts of well, and the entire contextualization and setting up of the main characters has been done well. After about one third of the book the characters are still being introduced one after another and the book gets into sub plots, and sub plots of the sub plots which were all unnecessary.
From entrepreneurship where three smart guys are fighting against a giant, to murky politicians, sham shelter houses, murder, the book tries to do everything and the reader loses interest.
Even now, after vegetating for two years on my shelf, and in my quest to clear it, I could only whizz past through it and not really read the latter part of the book!
I picked up the book as the plot on the blurb appealed to me. With three marketing guys trying to setup a beverage company, the plot was in my zone and thus I started reading it.
I have had this book on my shelf in the bathroom for more than two years now, and I still could not finish it. This says how interesting it is.
The book starts of well, and the entire contextualization and setting up of the main characters has been done well. After about one third of the book the characters are still being introduced one after another and the book gets into sub plots, and sub plots of the sub plots which were all unnecessary.
From entrepreneurship where three smart guys are fighting against a giant, to murky politicians, sham shelter houses, murder, the book tries to do everything and the reader loses interest.
Even now, after vegetating for two years on my shelf, and in my quest to clear it, I could only whizz past through it and not really read the latter part of the book!
May 19, 2017
a casual read...
set against the backdrop of designing and implementing a marketing strategy for a FMCG product it has all the elements of developing and leveraging distribution networks, sales promotion schemes, advertising, consumer research and builds the plot around increasing brand awareness and building market share for a market challenger... it even manages to feed in the recent trend of integrating social cause campaign to connect with consumers...
i think its a missed opportunity - it could have been an interesting attempt... the potential to use storytelling to deliver usable marketing ideas and share insights and nuances is enormous... but the books does not deliver on this front... it gets lost in sub-plots and ends up as a mere fiction - that too with an unrealistic tag...
set against the backdrop of designing and implementing a marketing strategy for a FMCG product it has all the elements of developing and leveraging distribution networks, sales promotion schemes, advertising, consumer research and builds the plot around increasing brand awareness and building market share for a market challenger... it even manages to feed in the recent trend of integrating social cause campaign to connect with consumers...
i think its a missed opportunity - it could have been an interesting attempt... the potential to use storytelling to deliver usable marketing ideas and share insights and nuances is enormous... but the books does not deliver on this front... it gets lost in sub-plots and ends up as a mere fiction - that too with an unrealistic tag...
May 30, 2021
Three Marketers - you can relate this story to famous cola wars in India, a war between Coca Cola, Pepsi & Thums Up, our very own home grown brand which is still a market leader in India.
This story of an enterprising marketer Karan Jaani who builds a team with a failed entrepreneur Rishi & a frustrated salesman Vidu.
Together they build a company, raise funding & grab the marketing rights for Yodel, a good but struggling cola brand.
It gives deeper insights on how brands & products are launched, their struggle with marketing, roping a celebrity as a brand ambassador and more!
The story gets more twists when they counter unknown hurdles in their journey from a politician & a mafia, mixed with murder, love stories, drama - it only gets more interesting with every page!
Pick this book today if you're an entrepreneur or a product manager or a marketer!
This story of an enterprising marketer Karan Jaani who builds a team with a failed entrepreneur Rishi & a frustrated salesman Vidu.
Together they build a company, raise funding & grab the marketing rights for Yodel, a good but struggling cola brand.
It gives deeper insights on how brands & products are launched, their struggle with marketing, roping a celebrity as a brand ambassador and more!
The story gets more twists when they counter unknown hurdles in their journey from a politician & a mafia, mixed with murder, love stories, drama - it only gets more interesting with every page!
Pick this book today if you're an entrepreneur or a product manager or a marketer!
March 14, 2018
A fairly decent debut. Ajeet Sharma is at his best when writing about his forte - marketing. The part of 'Three Marketeers' that tells us how the three protagonists go about setting up their fledgling enterprise and winning their first client is the most entertaining, because it seems authentic - clearly a result of the author's long career as a marketeer. The remaining portions bear the stamp of a first-time novelist. The digressions into corporate espionage/crime thriller territory should have been avoided. Still, the book is a cut above what passes for English fiction written by Indians. I would be very interested to see how Sharma grows as a story-teller.
February 27, 2018
I never knew there could be a novel as interesting about the corporate world as Three Marketeers is. The author has not only presented the business scenarios in a rare manner but has also created an intriguing plot around them. And the best is, unlike many authors he has not disclosed who killed one of the main characters...leaving it for the readers to figure out and thereby respecting their intelligence.
May 31, 2017
A totally different story
September 21, 2017
Easy and quick read. Story has few shades of thriller.
September 24, 2020
A perfect story for entrepreneurs . Experienced and Team work never fails .
September 15, 2021
The novel is a real treat! Along with the pomp and show, it motivates entrepreneurs. Karan Jaani is one dynamic character. But Kabir Raja steals the show.
January 4, 2020
A unique style of writing by the author, which you initially take time to get a hang of. But with the story progressing, it captures your mind and emotions entirely. A great read, especially for those in the strategic marketing and business world. I loved it.
December 12, 2017
An enjoyable book that describes India as it is today, warts and all. Not a poverty stricken and superstitious country with Fakirs and Elephants but a modern growing consumer economy peopled by ambitious citizens who want to make a mark. There is corruption and evil. But there is a lot of good too!
Displaying 1 - 13 of 13 reviews