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How to Spot the Next Starbucks Whole Foods Walmart or McDonald's before its shares explode
A low risk investment you can virtually buy and forget like Starbucks when it listed: $1,000 invested then is now worth $201,901.18--a hard to believe return of 202 times your money
Yet . . . such profits are typical of hot growth companies
But how can you spot the next Starbucks, Whole Foods, Walmart, or McDonalds from the hundreds of turkeys that list every year?
There's a science to the "Next Big Thing" strategy, and Mark Tier understands it. Tier shows that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn't become successful by accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even in their earliest stages. Grasp these foundations of success and you, too, will be able to spot the next Starbucks before its shares explode.
Tier even shows how you, as an "average-investor-in-the-street," with no access to top management, no "insider information" and no hope of getting any, can find such a hot growth stock--without leaving the comfort of your own home. You'll also learn--
-- Why Starbucks has more stores than any other coffee company, and not Peet's (with a 20-year head start), Seattle's Best, or someone else.
-- What turned the "upstart" discounter Walmart from America's boondocks into the world's most profitable retailer. And how Kmart and Target, which both opened before Walmart, aren't even in the race for the #2 and #3 spots (occupied by France's Carrefour and Britain's Tesco respectively).
-- How McDonald's gained the "First Mover" advantage to become the world's biggest hamburger chain while Burger King, with a two-year head start, lost theirs. And why Whole Foods, of the hundreds of specialty grocers in the United States when it opened its doors, is the one that grew to dominate its market.
To summarize, by comparing Starbucks' pattern of growth to other high-growth companies and the competitors they left behind we can single out the 5 significant factors they all have in common: the "5 clues" to spotting the "Next Starbucks."
You'll Also Discover--
-- Two ways you could spot the next Starbucks by "just walking around"
-- How you can apply the "5 clues" to dig up hidden gems and get ahead of the Wall Street "experts"--from the comfort of your own home
-- Four completely different ways to profit from the next hot growth stock--or the last one
-- Three simple indicators you can use to cross the "Next Turkey" off your list
-- How to weed out the dross by "reading between the lines" of a company's financials--even if you'd rather go to Starbucks than read its annual report.
You'll discover how to pinpoint a high growth company that's also a long-term, low-risk investment you can sock away in your pension plan and pretty much forget about (until you want to retire to Florida or the south of France).
The 5 clues are also the "5 Key Ingredients" for starting a successful business of your own.
So rather than investing in the next Starbucks, you could decide to create it yourself!
Yet . . . such profits are typical of hot growth companies
But how can you spot the next Starbucks, Whole Foods, Walmart, or McDonalds from the hundreds of turkeys that list every year?
There's a science to the "Next Big Thing" strategy, and Mark Tier understands it. Tier shows that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn't become successful by accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even in their earliest stages. Grasp these foundations of success and you, too, will be able to spot the next Starbucks before its shares explode.
Tier even shows how you, as an "average-investor-in-the-street," with no access to top management, no "insider information" and no hope of getting any, can find such a hot growth stock--without leaving the comfort of your own home. You'll also learn--
-- Why Starbucks has more stores than any other coffee company, and not Peet's (with a 20-year head start), Seattle's Best, or someone else.
-- What turned the "upstart" discounter Walmart from America's boondocks into the world's most profitable retailer. And how Kmart and Target, which both opened before Walmart, aren't even in the race for the #2 and #3 spots (occupied by France's Carrefour and Britain's Tesco respectively).
-- How McDonald's gained the "First Mover" advantage to become the world's biggest hamburger chain while Burger King, with a two-year head start, lost theirs. And why Whole Foods, of the hundreds of specialty grocers in the United States when it opened its doors, is the one that grew to dominate its market.
To summarize, by comparing Starbucks' pattern of growth to other high-growth companies and the competitors they left behind we can single out the 5 significant factors they all have in common: the "5 clues" to spotting the "Next Starbucks."
You'll Also Discover--
-- Two ways you could spot the next Starbucks by "just walking around"
-- How you can apply the "5 clues" to dig up hidden gems and get ahead of the Wall Street "experts"--from the comfort of your own home
-- Four completely different ways to profit from the next hot growth stock--or the last one
-- Three simple indicators you can use to cross the "Next Turkey" off your list
-- How to weed out the dross by "reading between the lines" of a company's financials--even if you'd rather go to Starbucks than read its annual report.
You'll discover how to pinpoint a high growth company that's also a long-term, low-risk investment you can sock away in your pension plan and pretty much forget about (until you want to retire to Florida or the south of France).
The 5 clues are also the "5 Key Ingredients" for starting a successful business of your own.
So rather than investing in the next Starbucks, you could decide to create it yourself!
- GenresNonfiction
288 pages, Paperback
Published August 8, 2017
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Displaying 1 - 13 of 13 reviews
January 27, 2019
I would have given it 2 stars because there a VERY FEW somewhat interesting sections (e.g. p. 112 Judging Management by the Numbers; the bit about intrinsic value; and the discussion about education) but when he started giving terrible advice on marijuana stocks and misquoting Warren Buffett I decided 1 star is really the only appropriate rating. The book talks ALOT about the successes of McDonalds, Starbucks, Whole Foods and Walmart (these 4 success stories are referenced throughout the book) so if you want to read about them maybe you would enjoy this book but even at that you are probably better off with other books or even just some youtube videos instead. There is almost no mention of valuation techniques or financial analysis; instead Tier gives advice so qualitative and basic that really its not worth reading. The whole book just felt like an attempt at retirement passive income via an obnoxious title and zero substance. The author also references himself alot. I did not enjoy this book - sorry Mark.
September 14, 2017
Wooo! I had fun reading this. It was nicely written, you don't feel bored.
- Won in a Goodreads giveaway.
- Won in a Goodreads giveaway.
September 11, 2017
This book has an unwieldy title that honestly doesn't do its content justice. Yes, it is an exploration of how to spot the next "big thing" before its shares explode but it is also a lot more than that. It's also a look at how successful businesses become successful, how one can leverage the ideas of successful businesses into either one's own start-up or one's own early investment opportunity (i.e. get in at the ground level as a backer of the business, well before there's an option to invest on the stock market level). Well-written and insightful, easy to follow (even in this early uncorrected version!), I would honestly recommend this book to anyone, even if you're not a stock market person. I'm not, and I enjoyed this tremendously, for the history of these companies particularly, but also as a look at the process of how to spot a successful stock investment--it demystifies a lot of what makes a "good" stock, which is a big deal.
January 14, 2021
The book was highly recommended to me, so I approached it with much curiosity despite the clickbait title. It turned out to be a pop culture business book for non-majors. You won't find any technical analysis at all, as the author does not have a finance background. You will, however, find a historic account and anecdotes about the growth and expansion of said companies.
September 6, 2017
Very informative read and one that I will surely use when making future investments. This book was well thought though and shows a lot of investigation is needed before one invests in these types of ventures. I recommend highly.
December 20, 2017
Despite such a clickbait title, it’s a actually a great book to learn how retailers and franchisers grow and expand their businesses. Explained with charts and tables, helps people gain intuition, title is overly suggestive as it sounds, author is much more realistic than that.
November 18, 2018
an interesting reading.
February 24, 2019
Very insightful book
May 25, 2020
Good read if you want to know about food business and franchises
May 30, 2020
Title should be changed to
Rambling of F&B businesses
Rambling of F&B businesses
August 24, 2017
Definitely a must-have for all newbies in the investing world and those who could use some refresher course. Know the secrets behind the success of Starbucks, McDonalds and other household names and use it to pick your next winning stock!
This book is truly enjoyable and it makes the principles of investing successfully easy. You can apply the strategies in your everyday life. Mark has done an excellent job in explaining the real important stuff through his plain, simple, and easy-to-understand stories, experiences and illustrations.
Two thumbs up!
This book is truly enjoyable and it makes the principles of investing successfully easy. You can apply the strategies in your everyday life. Mark has done an excellent job in explaining the real important stuff through his plain, simple, and easy-to-understand stories, experiences and illustrations.
Two thumbs up!
September 5, 2017
Most businesses are good but not all of them are great. In this book, the author tells you the 5 clues that separate those good businesses from the great ones in the most entertaining way! A great read for those who are into investing or entrepreneurship (or both!) You'll certainly get your money's worth for having a well-written and comprehensive book that hits two birds with one stone.
I just started my business a few months ago and this book has helped me in so many ways. It has served as a guide/manual for me in building my own business - from creating the mission/vision statements to delivering great customer experience. It has everything you need in creating the next Starbucks, McDonald's, Walmart, or Whole Foods!
I just started my business a few months ago and this book has helped me in so many ways. It has served as a guide/manual for me in building my own business - from creating the mission/vision statements to delivering great customer experience. It has everything you need in creating the next Starbucks, McDonald's, Walmart, or Whole Foods!
May 2, 2018
the book does what it promises-examples of growth stocks and a contrast of those who succeeded versus those who failed. if it had given a predictive examples it would have earned a 5 but good read
Displaying 1 - 13 of 13 reviews