YOU DEAR, SWEET MAN

by Thomas J. Neviaser

The subway ad is simple enough, even elegant. A beautiful woman, sitting atop a desk in a sparsely decorated office, staring directly back at Bobby Fastow, a blue collar worker, on his way to his monotonous yet physically exhausting job. She has something, charisma, and the ad almost leaps off the poster at him. BurgerBlast, a fast-food restaurant famous for quick service and reliable, if artery-choking fare, is announcing a new name and a new direction. Now FitnFast, his favorite restaurant, will be serving up healthy menu items, in addition to its famous burger-and-fries combos. Charlie Hamilton, CEO and founder of BurgerBlast, Inc., after watching his revenues drop at an slow but alarming rate, has decided upon a radical change. A new name. A new menu. He needs the perfect ad campaign to kick things off, but what he eventually creates is the Perfect Ad. He gets help from Preston Neville and Freddie Poole, two computer geeks whose sum is greater than their Freddie, an animator, still lives at home with his mother and Preston, a holography expert, who still needs his father’s help when it’s crunch time. Together they design the ultimate action ad, a most unique and creative moving feast for the eyes that moves when vibrations affect it. The faster the vibrations the faster the ad fragments move. Ingenious!

Genres: Fiction

304 pages, Paperback

Published June 1, 2017

Reviews

[N.N. Heaven · Rating 4 out of 5]

In the cutthroat world of fast food, owners/board of directors will do anything to stand out, even so far as to blur the lines between fantasy and reality.



Bobby Fastow is an ordinary guy working a dull blue-collar job. He takes the subway to and from work. Something catches his eye so he glances up to see his favorite fast food joint’s latest ad. He’s drawn to the woman in the ad and it seems like she’s staring at him, beckoning him towards her. It’s just an ad, right? Bobby thinks he’s going crazy or maybe he’s working too hard. But everything changes when the woman in the ad steps out and coaxes Bobby into her world. His one decision will alter his world forever because like that old rock song says, you can enter but you can never, ever leave.



What an imaginative, original story! I’ve never read anything like this before and I love that. We’re all a little bit like Bobby, living our normal life while unconsciously being manipulated by marketing and advertising. All hail the slick mad men of today… or not. While the themes are clearly presented, there’s a few underlying ones that make you think about the device-driven world we live in today.



You Dear, Sweet Man by Thomas Neviaser has a diverse bunch of characters and while it might be difficult to follow them all, Neviaser plunges the reader into the psyche of each character without much effort. The character arcs were intriguing plus a few twists and turns I didn’t expect make this a must read. Bobby and Charlie were opposite ends of the spectrum yet their motives behind their actions made this book all the more addictive. A terrific read and thanks to Neviaser, I will never look at ads the same way.



Favorite Character/Quote: Bobby. I really connected with him as a character. From his blue-collar job to how he responds to all that happens to him, it all combines for a riveting experience.



My Rating: 4.5 stars




This review first appeared: https://princessofthelight.wordpress.com

[Anthony · Rating 4 out of 5]

I received a free copy of this book in exchange for a fair and honest review. All opinions are my own.

A fascinating blend of science fiction, fantasy and real world advertising create a unique and exhilarating read in author Thomas Neviaser’s novel You Dear Sweet Man. Here’s the synopsis:

In an attempt to bring his fast food company back to the heights of success it previously enjoyed, a CEO decides to change its image to include a healthy food venue.
The use of a sophisticated, beautiful, adult film model as the centerpiece of the ad and two youthful computer nerds, specializing in holography and animation, leads to a most intriguing and ingenious advertisement ever invented that only responds to vibrations of whatever vehicle on which it is attached; hence, an exciting yet subtle motion to entice viewers to concentrate on the company's message.
The Ultimate Advertisement!
Of course, there are antagonists who are trying to sabotage the efforts of the company, but these attempts are thwarted through the devious and innocent maneuverings of the computer wizards.
The model's temper leads to revenge when her suggestions for the ad are repeatedly rejected by the CEO and board members, and she secretly uses her sensuality and paranormal skills to telepathically force the creators of the ad to produce ads to include unhealthy food images such as burgers and fries. She invents an alter-ego to serve as a replacement for herself in these ads; however, there is one component missing. To finalize her ad, there is a need to add a contrasting overweight and unattractive man. To find that person, the alter-ego must leave the ad, become a human image, and succeed in seducing such a man to return to the ad with her.
In the end, she uses his hunger for a burger and fries to coerce him into entering the ad. As he does, he finds himself in an unexpected predicament from which there may be no escape. As a result, she considers the ad complete, falsely believing the ad will exist forever.



This story is like Mad Men and Black Mirror combined into one whirlwind of a show. The story is told from many different angles, from the fast food company desperate to revitalize their business to the overworked average Joe who falls into a fantasy world with the company’s model and the two tech whiz’s who bring the technology to life. The story does a great job of highlighting how easily manipulative ads can be and the way people can get sucked into fantasy worlds when their lives are so full of unexpected and unfulfilling things.

I loved the story itself. It was well written, and did a great job of exploring every aspect of the plot. The characters were sometimes relatable, sometimes annoying and always engaging, just as people in our daily lives are. The added sci-fi and fantasy element to this otherwise drama story was very fun to see unfold.

Overall I loved the story. Author Thomas Neviaser does a phenomenal job of creating an engaging and thoughtful read while entertaining audiences through every page. The story was evenly paced and did a great job of fleshing out it’s roster of characters. If you haven’t yet be sure to pick up your copies of You Dear Sweet Man today!

[Scott Neviaser · Rating 5 out of 5]

Great character development and a fantastic plot twist! Couldn't put it down.

[Melanie P. · Rating 4 out of 5]

"My god, ads are found even on clipboards in a doctor's office. What will they think of next? Women with mental telepathy moving about in ads on subways—that's what's next." – You Dear, Sweet Man by Thomas Neviaser

(I received a copy from the author in exchange for an honest review.)

Bobby is a middle-aged foreman who routinely escapes his dull and monotonous reality during his long commute through the city by daydreaming. One day, his tired eyes find themselves beholding a poster featuring Megan, a young vixen who's gifted in the art of seduction. At first, what seems to be a natural attraction to Megan develops into something frightening and bizarre; her image comes to life and she starts addressing him through the advertisement. As Bobby grapples with the effects of this mind-boggling affliction, everyone who's involved in the making of the ad is left to wonder how far this new technology can go, and where they should probably draw the line.

It's hard to define this unconventional novel! It is set in the sixties, has bits of mystery and fantasy and offers alternating perspectives of several different narrators; our main character (and unfortunate victim) Bobby, as well as the brains behind the mesmerizing ad. In this unique story-line, we get to witness a foxy ex-actress, a couple of nerds struggling to further their careers and a panel of experienced businessmen trying to save their jobs as they come together in an effort to create a cutting-edge piece of advertisement that will prove to be an exploit that is well-ahead of its time... And possibly out of this world. Not only did this book feature a believable dialogue, but I also found the characters to be well-developed and surprisingly down-to-earth. The writing made it easy to follow and even though the beginning moved a bit slow, the pace picked up nicely. I wasn't sure what to expect from You Dear, Sweet Man, but the fact that it presented some mystical and far-fetched ideas in such wonderfully realistic settings made for a really entertaining read. The ending definitely took me by surprise. It ended up being one of the most forward-thinking books I've read in a while.

In all, I enjoyed the story. If you are eager to devour a smart and original tale, or if you're looking for a well-crafted story that's easy to engage in, this book is for you!

I give this book a rating of 4 out of 5!

[Moná · Rating 5 out of 5]

Companies are always thinking of ways to achieve more success within their brand. Sometimes they decide the best methods of increasing sales is by rebranding and changing their aesthetics. In the corporate world, it’s important to be innovative and offer clients the necessary benefits to continue remaining loyal to them. We’re practically bombarded with advertisements everywhere we turn, most of them we get tired of seeing. But, what if there was a new way to advertise and get the attention you seek from potential customers in a new and innovative way?

In “You Dear, Sweet Man,” author Thomas Neviaser grants his readers the chance to get the character’s experiences through their perspectives. Charlie Winfred Hamilton II is the CEO of a fast food company and believes in following the trend of embracing a healthier lifestyle. He steps up in developing and executing a plan that would enable him to bring in more customers, increase sales, and support healthy eating. Bobby Fastow, came across an intriguing advertisement on the train that piqued his interest and what he experienced has him questioning his sanity. While reading, I kept thinking to myself if these two characters would ever cross paths because the advertisement was a brilliant idea and fulfilled the ultimate goal of being different.

It would be interesting to come across a new thoughtful way to attract customers, making them aware of your brand while maintaining originality. The encounters between these characters, including how the advertisement played a big role is what makes this book interesting. I enjoyed reading this book and I like how it’s exploring the option of eating healthier, following the current market of staying fit. I recommend this read to anyone who wants to learn how to enhance their business with some perspective of the process.

[Jana Sawyer · Rating 4 out of 5]

Ghosts, demons, or spirits? Is this a ghost story? Is it a story about consumerism? Is this just a story about greed? Bored with life? Overweight needing to change your life or your weight? These are just some of the questions posed during the first couple of chapters of this book.
I had a hard time getting into the story which really surprised me because I like spooky spectral stories. I enjoy fantasy and sci-fi, ghost stories, etc along with romances…in other words, I read most anything with words printed on them.
It took me a good couple of chapters to realize this was set in the 70s. Once I did, reading it became much easier. The characters became more three dimensional as the chapters passed. They started having their own agendas, personalities, etc. Trying to get an entire population to start eating healthier to make a profit is hard enough with an enormous marketing budget but with a budget smaller than a shoestring had to seem impossible.
What would you call Samantha? Evil, greedy, both a succubus taking the lives of people to give herself more presence in the world? What about Bobby? Was he just an innocent bystander or someone greedy enough that leaving his wife and family or only tired of his life? The boredom is too much to handle day by day.
This is a good story with very well-developed characters, and I will be reading other stories by this author once I bring my to read pile down to something that can be handled. I am a luddite at heart. It makes me feel good to see a pile of books stacked precariously on the edge of my desk.

[Caitlyn Meyers · Rating 3 out of 5]

This book had so much potential. I loved the different POVs each chapter that showed you different glimpses of the story. The sci-fi element of the holographic was interesting. And I couldn't wait to find out how Bobby's story interacted with the rest of the novel.

However, it fell flat. I was waiting for the big wrap up, the big reveal. It happened in the last few pages and was unsuccessful, unbelievable, and irrelevant. Samantha's supernatural powers seemed out of place from the beginning, but why she used them to trick Bobby into an ad? And why is it that she's also stuck in the ad? The epilogue tried to tie up loose ends, but only for secondary characters. It left such a huge plot hole into the why and how of the ending.

Also, I couldn't tell if Bobby's storyline happened parallel to everyone else's, or if it was in the future, after the ad was released. That was very confusing and not well explained.

Overall, I really loved the idea. It was something new and "out there". I was intrigued from the beginning. Unfortunately, it just missed the last 10% needed to make it good. I would love to see an alternate ending with less plot holes and a more drawn out climax/conclusion.

[Cristine Hughens · Rating 5 out of 5]

You Dear, Sweet Man blew me away. This gripping and riveting book tells us about fantasy, dreams, and most of all the brutal reality. It's a fine mixture of all that I'm looking for a book and everything in between.

It was written so well that you'll confuse reading into watching a movie. Through in-depth analysis, you will realize why every letter, every word was placed there on purpose. Thomas Neviaser certainly didn't let me move. I was on the edge of my seat the whole time. You'll never know what surprise he holds for you.

There is a roller-coaster ride of emotions in this book. While there's humor, it also deals with several dark themes such as betrayal, jealousy, and discrimination. While the mystery is unfolding at the end, I couldn't help but frown. It surely is distressing but the story redeems itself ultimately in the end. I got goosebumps after I realized that the first and last chapter was the same. It's in front of my nose the whole time but I didn't realize it.

Next time you are looking for a book that takes you on a different adventure, I suggest you pick this masterpiece. This book will definitely touch every inch of your heart. A must-read!

[Perla Suarez · Rating 5 out of 5]

Selling healthy foods is kind of a tough job to do. It would be a total risk, so Charlie Hamilton needs to do something to prevent their revenue from dropping even more. In order to do that, they need to advertise their product with something unusual and eye-catching.

To create a world full of fantasy is one thing, but to be able to breathe between the pages as if you belong there is on another level. The way Neviaser keeps all the pieces together with a spectacular eye for details, which creates believable characters despite the magical element is the literary labor of the author's talent.

Neviaser has produced the most impressive book ever conceived, and for good or ill, no one could ever beat this masterful work. I believe that “You Dear, Sweet Man” is a victory on countless levels. But I love it with reservations. Nothing is perfect, neither is this book. I love its genuine originality and creativity. And although it has flaws of its own, these lapses didn’t affect the book as a whole.

[Juliet Lawrence · Rating 4 out of 5]

"You can force a smile for only so long before everyone around you begins to realize it's all fake."

It's true that all it takes for us to hide an injured soul is a beautiful fake smile. No one will notice how broken you really are. It isn't always the tears that measure our pain, sometimes it's the smile we fake.

Behind Bobby Fastow's smile is everything we'll never understand. He has a beautiful wife, Mary, and God gifted him two beautiful daughters, Dawn and Kimberly. He has a low-to-middle income just enough for them to support their expenses. But he isn't happy. Something is missing about his life that yearns for the mountains high above. He craves for so much more than just a physical connection. He craves words and depth.

I think that this book works so well because the author carefully balanced out the life of the two very different characters, and how different their life could be after their interactions. As my heart aches for Bobby, I wish he finds the happiness he deserves.

[Miller Young · Rating 4 out of 5]

You Dear, Sweet Man is just a story of two very different people who met from different worlds, all their quirks, and what happens when their lives intersect.

There are a lot of characters in the book that work together just to achieve the best advertisement that they will ever make. Bobby Fastow, on his way to work, spotted that subway. After staring at it, he thinks that he's gone mad because he saw the model in the advert flirting with him. But the next day was also the same. The succeeding and the following day were no different until both of them became closer.

I thought it was a smart and truer decision for the author to paint Megan as someone who we thought is just a typical character. Someone who we thought is just seeking for company but in reality is deceptive and manipulating with an ulterior motive up in her sleeves.

This psychological thriller masterpiece of Thomas Neviaser's "You Dear, Sweet Man" is a hidden gem that a lot of people should know and read.

[Dianna Wilson · Rating 5 out of 5]

Intricate prose. Deep characterization. The author exceeded my expectations for him.

I went into this book with high expectations after seeing not a single one of negative reviews. The premise caught my eyes and many people love it. I have no words for how excellent this book turned out to be. I don't think I can give this justice so you better read it and find out for yourself.

I enjoyed the world-building, I loved how it was set in the 70s, and I was intrigued with all the secondary characters as they support the build-up for the development of the main characters. There are multiple casts here but all of them stick to me.

I was mind blown by the writing. It is so rich and the descriptions were vivid that I felt like I was there with the characters. My emotions reflected theirs. It took me roughly a few pages to really get into this book but the moment I did, I couldn't stop. An absolute must-read book.

[Anthonet James · Rating 5 out of 5]

Unpopular opinion: This book is majestic!

This is unique, impeccable, and perfectly written. I even slowed down my reading pace so that it wouldn't end so soon. I devoured this in one sitting and I'm craving for more!

Normally, I wouldn't want to read stories with too many POVs because it would just lead me to confusion and unnecessary voices in my head. But this time, the multiple tones gave colors to the whole. Reading this story is like doing a puzzle, each and every character are the pieces I need to solve to find the mystery behind this peculiar situation.

The story is really thought-provoking, realistic, and will shake you to the core. This is one of those books that will stay with you forever. I pretty much enjoy each chapter and every character. This phenomenal book is one of my best reads this year.

[Alexa Simmons · Rating 5 out of 5]

I came away from You Dear, Sweet Man with such a greater appreciation for this novel. From the exquisite characterization to the flawlessly constructed plot, this prose is all I ever want in my life. And if I will ever be stranded on an island one day, I would wish to bring this book with me because I would never get tired of it. And I know that the second time I read it will be as powerful and impactful as the first one.

The mystery really takes an unexpected turn in the novel, going in a direction I would have never expected. I'm a fan of mystery novels, so it's a piece of cake for me to untangle the riddle. But with this book, I never knew what it was until I read the last chapters myself. It's truly difficult with the many twists and turns leaving me wanting for more. This masterpiece would keep you hooked and engaged until the very last page.

[Enrique Rogers · Rating 4 out of 5]

This book was unbelievable. Throughout the first half, something wild has already occurred. This book really picks up steam even from the start and the ending was a bomb. It left me hanging in midair. I didn't want it to end because, pretty clearly, it shouldn't end that way. Yet when I clicked for the next page, there was only acknowledgment.

This book was unbelievable. Only the first half and it offers something wild already. This book really picks up steam even from the start and the ending was a bomb. It was so incredibly well-written. It felt so real and almost relatable. I literally couldn't put the book down even after the last page. I had to take a deep breath to fully process what had just happened.

This one is a must-read if you're looking for something a little different and distinct.

[Luke Thomson · Rating 4 out of 5]

Wow! I got the chills so many times toward the end and it completely blew my mind. It managed to surpass my high expectations and even beyond.

Bobby Fastow is deceived by Samantha Evans, the girl in the advert, to join her in her world. He was convinced that he would only leave his family for a while but when he entered her world, he could no longer escape. I especially loved how the first and the last chapter are the same. They gave me the chills.

The world-building is so fully fleshed out. The ending was spine-tinglingly terrifying because who would want to be trapped in an advert, would you? I've read so many stories in my whole life but this is nothing to be compared to. The narrative felt authentic and real, they are beautifully written.

[Liam Tyler · Rating 5 out of 5]

The ambiguity of the plot is all so fascinating. I particularly like how it ended and I never expected it to be like that. The writing is incredibly impressive, the story that is interwoven with extreme care resonates with me deeply.

I was drawn in by their story. The characters became real to me. I've become so attached to them that I'm well aware that even after I move on and read another book, I will still remember these characters.

This is a novel worth reading. If you haven't read this book yet, then give it a try. The experience would definitely be eye-opening and maybe, to you, life-changing. Beautifully written and filled with stimulating plot, this one is the best book I've ever read and is surely a must-read. Very much recommended.

[Terri Wilson · Rating 4 out of 5]

I enjoy books with a good blend of characters. I like how an ensemble cast can propel the plot line but it also makes it easy for the reader to see a complete picture. I think the author did a great job developing this story so that I was able to "see" it play out in my head. It was one of those books that kept me turning pages.

[Brittany · Rating 3 out of 5]

Unexpected twists and turns keeps the reader captivated in following the various characters throughout the story line. At certain points the reader wonders how it'll all end or what will happen next, but continuing to read leads to an unforeseen ending.

[Cathy Garlesky · Rating 4 out of 5]

I enjoyed how the author blended together aspects of advertising and everyday life. People see so many ads that nothing is surprising to people today. I was a bit disappointed in the end of how quickly the loose ends were tied up.

[LiteratureIsLife · Rating 3 out of 5]

Read this review (and others) at: https://literatureislife.com/2018/01/...

You Dear, Sweet Man was provided to me by the author in exchange for an honest review.

You Dear, Sweet Man was a bit of a mix of a story, on more than one level. The synopsis on the back gives too much of the story away. Like, everything. Reading the story by itself gives readers a bit of a mystery element and it works. But if you have skimmed the synopsis, you already know what is coming next. The summary does its job too well; it reads like cliff notes. Which in turn leads into our second point, the length of the book.

It felt like You Dear, Sweet Man could not decide if it wanted to be a novel or a short story. The story features a decent-sized cast and each chapter jumps between their perspectives. We really get walked through the whole process of this ad that the story focuses on. From a business point-of-view that is neat to see but it does make other elements of the story take a while. It felt like the ball did not fully get rolling until the last 1/3 of the story or so. More details could have made this a full-length novel (despite the page count, I read it in about 3 hours due to the small pages and large-ish font) while the synopsis shows it could have been a short story as well.

The characters of the story are a bit of a mixed bag. Some get a lot of a focus in many chapters while others make scarce appearances. The heroes of the story came off as more interesting than the villains. The good guys do get more face-time and that is a factor there. The businessmen running the burger restaurant are nice, normal people instead of the evil businessmen we typically see in fiction, which was a nice change of pace. There is an evil, rival business man but his schemes were more of a subplot than a driving force.

Our true villainess gets more focus, but her character was a bit…odd. By the end of the story it is clear that she is unstable and very used to getting her way. There is a bit of a supernatural element surrounding her but the explanation for it was very rushed. In the span of a page or two she explains how her apparent psychic powers work and the character who learns this just kind of rolls with it. There was also a very adult scene with her, which makes sense within the story but felt out of place compared to the rest of the book. Everything just became very fast-paced at the end and it did not 100% fit the slower beginning and middle.

Overall, You Dear, Sweet Man was a good little read. The premise is interesting, the characters are enjoyable, and it is a good length something short and sweet. The synopsis spoiling pretty much the entire story is what really hurt the book for me. If you skip the synopsis, WHICH I HIGHLY RECOMMEND, this is a 4-star story.

[Mrs. Varela · Rating 4 out of 5]

You Dear, Sweet Man is a most imaginative and amusing story. In the beginning readers meet Bobby Fastow, an overweight daydreaming blue-collar worker. The highlights of his days are when he spends his time fantasizing during his daily subway rides to work. At a certain point in the story his fantasies begin to take over his life so much that he begins to believe that he's going crazy.

Next we meet Charlie Hamilton, CEO and Board Chairman of BurgerBlast, Inc. who decides that it's time to revive his fast food business due to declining sales. Realizing that his best bet is to begin offering healthy foods, he gathers his board members and announces that BurgerBlast, Inc. needs a new image. The image makeover must begin with a new name, FitBurger, Inc., and a captivating advertising campaign. With their financial resources being low, Charlie asks each board to be creative and come up with attention grabbing ad ideas. With things in motion, they agree to use Samantha, an attractive adult movie actress as their spokeswoman. Using her catch phrase, "you dear, sweet man" she gains a captive male audience at every turn. She also has ideas of her own that are not well received by the board members.

One board member happens to meet two computer geeks, Preston and Freddie whose main interests are holography and animation. They are soon asked to prepare a presentation for the board using their skills. Not to be ignored, Samantha has a plan to ensure that her ideas are included in the ad presentation. To implement her ideas she enlists the help of Preston and Freddie who don't suspect a thing. Though when they seek legal advice about protecting their digital production, they become entangled in the cutthroat competitiveness between Charlie and his long time fast food nemesis. They become wise to what's happening and deal with things in a funny way.

Bobby's character plays an interesting part in how the story comes together. I do not wish to spoil anything for the next reader, but I was surprised at how well the author managed to keep me engaged and surprised at the end. I found the book to be better than expected and hope to see more books from this autbor.

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[Adam E. · Rating 5 out of 5]

Bobby Fastow is a blue collar worker who has a 46 minute subway commute to work during the week. He notices an advertisement on the subway of a beautiful woman who is professionally dressed with an assortment of food on a table in front of her. The ad reads, “Get Fit, Eat Fast Food.” which does not exactly make sense to him. There is something about the woman's eyes that mesmerizes Bobby. He fantasizes that they are on a date together to escape the doldrums of his every day life.
A few months earlier, CEO Charlie Hamilton of the company BurgerBlast, Inc. is disappointed with the sales of his restaurants and is considering re-branding the image of his enterprise with a new ad campaign that promotes healthier options to their current menu. The main problem is that the lack of funds means that the new advertisements must be made cheaply. Charlie calls a board meeting and tells them about his plans and asks them to come up with some ideas.
Bobby continues to see the ads of the beautiful woman on his subway rides and begins to become obsessed with her and he decides to call her Megan. He even thinks that he sees her wink at him as he leaves the subway one day.
A young man named Preston who has been working with hologram technology and his friend and animation programmer named Freddie are hired by BurgerBlast to create a moving hologram for the new ad campaign. An adult movie actress named Samantha is also chosen as the spokesperson for the new ads. After a few weeks, a very realistic hologram of Samantha is created.
I really liked the Bobby Fastow character who did not lead a very exciting life and spent a lot of time daydreaming and fantasizing about a better life. There are some nice interactions between him and his wife Mary and their daughters. As Bobby's life is slowly taken over by the subway ads that involve Megan, he begins to question his sanity.

[Moná · Rating 5 out of 5]

Seeing adverts everywhere we look can seem invasive to our thoughts because everyone is trying to bribe us for our sales and clientele. With quirky and outlandish billboards and posters, who wouldn't be intrigued to learn more about a certain brand, I know I would.

In “You Dear, Sweet Man,” author Thomas Neviaser allows his readers an opportunity to build a bond by viewing each characters' experiences from their perspective. Charlie Winfred Hamilton II, the CEO of a fast-food company who strives to accept that a healthier lifestyle is preferable. His newest mission aims to incorporate a plan that would attract more customers, increase company sales, and provide positive support towards clean eating. Bobby Fastow is an individual that happened to come across an intriguing advertisement on the train, with piqued interest left him re-evaluating his mental health. I kept thinking to myself what would happen if these two characters bump into each other because the outlandish advertisement was a brilliant idea.

Adding originality to anyone's brand is a thoughtful way to attract more customers. The marketing industry is an important asset to any business, ensuring that the ideas brainstormed would bring more brand awareness in unique methods. The encounters between these characters, including how the advertisement played a big role are what makes this book interesting. I enjoyed reading this book and how it’s exploring the option of eating healthier. I recommend this read to anyone trying to uncover a secret marketing technique to reel in customers, sales, and overall intriguing branding methods.

[Charles Ray · Rating 5 out of 5]

Advertising is propaganda. Not propaganda as in the message spread by the Church in the olden days, but that of Lenin and his ilk; the shaping of a message—often based upon a lie—to move people in a desired direction.
When Charles Hamilton, CEO of BurgerBlast, Inc., wants a new ad campaign to reverse his companies declining revenue he encourages his board to come up with a campaign, Energized, they enlist the help of two computer animators to create a ‘thinker’ ad, an animation that draws the viewer in to concentrate on their ‘new’ message. Now, Fast’n’Fit, Inc., formerly known as BurgerBlast, Inc., has a new ad on the subway featuring the seductive but sophisticated Samantha, a sex film star with a deadly secret ability to control minds, one person at a time. Her target is Bobby Fastow, an overweight, depressed supervisor in a newspaper print shop who is seduced into the ‘world’ of her ad.
You Dear Sweet Man by Thomas Nevaiser is a short, but enticing, story of how ads can pull viewers in all the wrong directions. A compelling read that, though fantasy, is all too real in its description of how companies use advertising to push an agenda that’s not always good for you.
I received a free copy of this book. Once I started reading, I was pulled into the story, unable to extricate myself until the end.
I give this one five stars for a captivating story.

[Fairwren · Rating 4 out of 5]

You Dear, Sweet Man, by Thomas Neviaser, has a unique plot with a very unexpected twist. The characters are engaging and real life and fantasy are easily blended. This book is really about what everyone goes through in life. Who doesn’t try to escape their humdrum life through their imagination once in a while? Well, Bobby Fastow goes a few steps farther.

Bobby Fastow, is just a normal guy with a nine to five going through the motions of life, who’s one day snared by a fast-food ad that contains a sexy woman. It made me think about those Hardee’s commercials with the supermodel type woman eating a big greasy burger. (Those got an eye roll from me every time.) This book makes you wonder what goes on behind the scenes of advertising.

I give it four stars.

You Dear, Sweet Man is easy to read with regular everyday language. I enjoyed this book and I recommend it to anyone who’s interested in reading something “different” that will keep you entertained. I found it hard to put it down. DON’T try to read on your lunch breaks. You will just make yourself mad, believe me I know.

Thomas Neviaser is definitely an author to watch.

***disclaimer*** I was given a copy of this book in exchange for an honest review.

[Sue · Rating 5 out of 5]

Great book

You Dear, Sweet Man has to be one of the most interesting books I’ve read this year. I was very excited to pick up a book that I knew virtually nothing about, and see where it took me. And I can honestly say that I was not disappointed. The author takes you on enough twists and turns throughout the story to keep it fresh and interesting, and he keeps a fast enough pace without getting exhausting. 

The main character was relatable but at the same time intriguing and unique in his own way. I was glad to follow along with his development and dilemmas. The conversations seemed real somehow. Very realistic, with enough wit and humor to create a good flow.

This book has a little bit of everything. It was very hard to classify into one distinct genre. I would say that it dabbled in psychological thriller, drama, and comedy. I am an adult reader. I generally read young adult fiction, so this book was right up my ally. I do feel like most people who give this book a chance will greatly enjoy it.

I’m glad I read this book. The author did a wonderful job, and is clearly a very great writer.

[John · Rating 4 out of 5]

A very interesting diagnosis of the mechanisation in the formula of advertising. Set in the fast-food environment, it subtly cover the preparation, corruption/deceit, attempts at personal gains of the individuals, and the draw to the public of the finished product.

Recommend.