On Selling

by Mark H. McCormack

Describes how to adapt the three basic tenets of salesmanship--identifying customers, reaching them, and pursuading them to buy--to one's personal selling style in order to develop successful lifelong business relationships

Genres: Business, Nonfiction

230 pages, Hardcover

First published June 20, 1996

Reviews

[Karena · Rating 3 out of 5]

I was interested in this audio book because McCormack was the founder of the sports management company IMG. I thought he had many valuable insights in selling to corporate clients, and I highly recommend this for those who work in corporate sales. For my purposes, I did not learn a lot about McCormack or IMG per se. I think I would have enjoyed a biography more.