Employer Branding For Dummies

by Richard Mosley, Lars Schmidt

Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.  Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Genres: Business, Historical Romance

330 pages, Kindle Edition

First published July 20, 2015

Reviews

[Andreia dos Reis · Rating 4 out of 5]

I enjoyed reading this book. It focuses on a lot of important aspects to create a good Employer Branding strategy and put it into practice. Very helpful!

[Narcie · Rating 3 out of 5]

Great book for someone who wants to learn about employer branding, it’s a good blueprint. However I did all of the examples are for B2C businesses and not those businesses who are B2B and tend to be less well known on the candidate market and requires more push on the brand awareness.

[Ben · Rating 4 out of 5]

Leaving Your Mark

This was a good enough book on employer branding.

Having worked for many years in marketing, I thought it would be an interesting book, and it was!

A good starter if you are looking to learn more about branding.

Check it out.

3.8/5

[Aurelio Roncarati · Rating 4 out of 5]

L'ho letto in inglese trovando la terminologia e la scrittura semplice e comprensibile. L'ho comprato perché avevo bisogno di creare insieme al marketing un piano di employer branding, non sapendone nulla ho preferito cercare un titolo che spiegasse tutto dalla A alla Z, questo libro si è rivelato la scelta giusta. Vengono sapientemente esposti tutte le colonne portanti dell'EB con esempi pratici di applicazioni in organizzazioni più o meno grandi, fornisce anche diversi consigli su come fare in modo che le strategie proposte vengano esposte e condivise dagli stakeholders. Consigliato a tutti coloro che vogliono avvicinarsi al tema per interesse personale o necessità lavorative.